Information goods and endogenous pricing strategies: the case of academic journals
I model journal pricing behavior in a portfolio demand environment and consider how the ongoing transition from print to digital distribution has lead to endogenous changes in pricing behavior. Specifically, when choosing whether or not to price discriminate, publishers compare the benefits of selling more content to each set of buyers against the associated additional costs. As the distribution costs decline, price discrimination becomes more attractive. However, since this cost decline also s new entry opportunities, incumbent firms may also need to bundle their journals to avoid displacement of individual titles.
Volume (Year): 12 (2004)
Issue (Month): 10 ()
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- Ordover, Janusz A & Willig, Robert D, 1978. "On the Optimal Provision of Journals qua Sometimes Shared Goods," American Economic Review, American Economic Association, vol. 68(3), pages 324-38, June.
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- Doh-Shin Jeon & Domenico Menicucci, 2003.
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678, Department of Economics and Business, Universitat Pompeu Fabra, revised Aug 2005.
- Doh-Shin Jeon & Domenico Menicucci, 2006. "Bundling Electronic Journals and Competition among Publishers," Journal of the European Economic Association, MIT Press, vol. 4(5), pages 1038-1083, 09.
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