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bundling electronic journals and competition among publishers


  • domenico menicucci
  • doh-shin jeon


Site licensing of e-journals has been revolutionizing the way academic information is distributed. However, many librarians are concerned about the possibility that publishers might abuse site licensing by practicing bundling. In this paper, we analyze how bundling affects journal pricing in the context of STM electronic journal market and offer a novel insight on the bundling of a large number of information goods. We find that (i) when bundling is prohibited, surprisingly, market structure does not affect prices (ii) when bundling is allowed, each publisher finds bundling optimal and bundling increases the industry profit while reducing social welfare and (iii) any asymmetry-increasing merger is profitable but reduces social welfare

Suggested Citation

  • domenico menicucci & doh-shin jeon, 2004. "bundling electronic journals and competition among publishers," Econometric Society 2004 Far Eastern Meetings 720, Econometric Society.
  • Handle: RePEc:ecm:feam04:720

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    References listed on IDEAS

    1. repec:dau:papers:123456789/6313 is not listed on IDEAS
    2. Theodore C. Bergstrom, 2001. "Free Labour for Costly Journals?," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 183-198, Fall.
    3. Chemla, G., 1999. "Downstream Competition, Foreclosure, and Vertical Integration," Papers 99-18, Paris X - Nanterre, U.F.R. de Sc. Ec. Gest. Maths Infor..
    4. Gilles Chemla & Gilles Chemla, 2003. "Downstream Competition, Foreclosure and Vertical Integration," Post-Print halshs-00679847, HAL.
    5. Yannis Bakos & Erik Brynjolfsson, 1999. "Bundling Information Goods: Pricing, Profits, and Efficiency," Management Science, INFORMS, vol. 45(12), pages 1613-1630, December.
    6. Mark Armstrong, 1999. "Price Discrimination by a Many-Product Firm," Review of Economic Studies, Oxford University Press, vol. 66(1), pages 151-168.
    7. R. Preston McAfee & John McMillan & Michael D. Whinston, 1989. "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," The Quarterly Journal of Economics, Oxford University Press, vol. 104(2), pages 371-383.
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    9. Barry Nalebuff, 2004. "Bundling as an Entry Barrier," The Quarterly Journal of Economics, Oxford University Press, vol. 119(1), pages 159-187.
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    Cited by:

    1. Mark J. McCabe & Christopher M. Snyder, 2016. "Open Access as a Crude Solution to a Hold-up Problem in the Two-Sided Market for Academic Journals," NBER Working Papers 22220, National Bureau of Economic Research, Inc.
    2. Doh-Shin Jeon & Domenico Menicucci, 2012. "Bundling and Competition for Slots," American Economic Review, American Economic Association, vol. 102(5), pages 1957-1985, August.
    3. Hurkens, Sjaak & Jeon, Doh-Shin & Menicucci, Domenico, 2013. "Dominance and Competitive Bundling," TSE Working Papers 13-423, Toulouse School of Economics (TSE).
    4. Mueller-Langer, Frank & Watt, Richard, 2012. "Optimal pricing and quality of academic journals and the ambiguous welfare effects of forced open access: a two-sided model," MPRA Paper 40191, University Library of Munich, Germany.
    5. Doh-Shin Jeon & Jean-Charles Rochet, 2010. "The Pricing of Academic Journals: A Two-Sided Market Perspective," American Economic Journal: Microeconomics, American Economic Association, vol. 2(2), pages 222-255, May.
    6. Choi, Jay Pil & Jeon, Doh-Shin, 2016. "A Leverage Theory of Tying in Two-Sided Markets," TSE Working Papers 16-689, Toulouse School of Economics (TSE).
    7. Jeon, Doh-Shin & Menicucci, Domenico, 2008. "Money, fame and the allocation of talent: Brain drain and the institution of science," Journal of Economic Behavior & Organization, Elsevier, vol. 66(3-4), pages 558-581, June.
    8. Haucap, Justus & Loebert, Ina & Spindler, Gerald & Thorwarth, Susanne, 2016. "Ökonomische Auswirkungen einer Bildungs- und Wissenschaftsschranke im Urheberrecht," DICE Ordnungspolitische Perspektiven 86, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    9. Jeon, Doh-Shin & Menicucci, Domenico, 2009. "Bundling and Competition for Slots: On the Portfolio Effects of Bundling," IDEI Working Papers 574, Institut d'Économie Industrielle (IDEI), Toulouse, revised Jul 2011.
    10. Aaron S. Edlin & Daniel L. Rubinfeld, 2005. "The Bundling of Academic Journals," American Economic Review, American Economic Association, vol. 95(2), pages 441-446, May.
    11. Mark Armstrong, 2010. "Collection Sales: Good Or Bad For Journals?," Economic Inquiry, Western Economic Association International, vol. 48(1), pages 163-176, January.
    12. Jeon, Doh-Shin & Menicucci, Domenico, 2009. "Bundling and Competition for Slots: Sequential Pricing," TSE Working Papers 09-074, Toulouse School of Economics (TSE).
    13. Armstrong, Mark, 2014. "Opening Access to Research," MPRA Paper 55488, University Library of Munich, Germany.
    14. Mark McCabe, 2004. "Information goods and endogenous pricing strategies: the case of academic journals," Economics Bulletin, AccessEcon, vol. 12(10), pages 1-11.
    15. repec:ebl:ecbull:v:12:y:2004:i:10:p:1-11 is not listed on IDEAS
    16. Mark J. McCabe & Christopher M. Snyder, 2005. "Open Access and Academic Journal Quality," American Economic Review, American Economic Association, vol. 95(2), pages 453-459, May.
    17. Hurkens, Sjaak & Jeon, Doh-Shin & Menicucci, Domenico, 2016. "Leveraging Dominance with Credible Bundling," CEPR Discussion Papers 11304, C.E.P.R. Discussion Papers.
    18. McCabe, Mark J. & Nevo, Aviv & Rubinfeld, Daniel L., 2006. "The Pricing of Academic Journals," Berkeley Olin Program in Law & Economics, Working Paper Series qt13d1h835, Berkeley Olin Program in Law & Economics.

    More about this item


    Bundling; Site Licensing; Interconnection; Merger;

    JEL classification:

    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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