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Collection sales: good or bad for journals?

  • Armstrong, Mark

This note discusses the impact of collection sales (i.e., the bundling of several journals for sale by publishers to libraries) on journals. The advent of electronic journal distribution implies that bundling is an efficient sales strategy, and can act to extend the reach of a journal. Current arrangements are discussed and shown to lead to tensions between commercial publishers and non-profit journals. The note argues that non-profit journals should not abandon their participation in collection sales programmes. Rather, non-profit journals may benefit from withdrawing from commercial publishers which distribute their own for-profit journals, and from joining together to be distributed by less commercial publishers who set relatively low prices for their collections.

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File URL: http://mpra.ub.uni-muenchen.de/8619/1/MPRA_paper_8619.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 8619.

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Date of creation: 06 May 2008
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Handle: RePEc:pra:mprapa:8619
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  1. domenico menicucci & doh-shin jeon, 2004. "bundling electronic journals and competition among publishers," Econometric Society 2004 Far Eastern Meetings 720, Econometric Society.
  2. Mathias Dewatripont & Victor Ginsburgh & Patrick Legros & Alexis Walckiers, 2007. "Pricing of Scientific Journals and Market Power," Journal of the European Economic Association, MIT Press, vol. 5(2-3), pages 400-410, 04-05.
  3. Theodore C. Bergstrom, 2001. "Free Labour for Costly Journals?," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 183-198, Fall.
  4. McCabe Mark J & Snyder Christopher M., 2007. "Academic Journal Prices in a Digital Age: A Two-Sided Market Model," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-39, January.
  5. Yannis Bakos & Erik Brynjolfsson, 1999. "Bundling Information Goods: Pricing, Profits, and Efficiency," Management Science, INFORMS, vol. 45(12), pages 1613-1630, December.
  6. Armstrong, Mark, 2006. "Price discrimination," MPRA Paper 4693, University Library of Munich, Germany.
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