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Dominance and Competitive Bundling

  • Hurkens, Sjaak
  • Jeon, Doh-Shin
  • Menicucci, Domenico

We study bundling by a dominant multi-product firm facing competition from a rival multi-product firm. Compared to competition under independent pricing, competition under pure bundling reduces (increases) each firm's profit for low (high) levels of dominance, while for intermediate levels of dominance, it increases the dominant firm's profit but reduces the rival's profit. The latter result provides a justification for the use of contractual bundling to build entry barrier. When we allow for mixed bundling, we find a threshold level of dominance above which the unique outcome is the one under pure bundling.

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Paper provided by Toulouse School of Economics (TSE) in its series TSE Working Papers with number 13-423.

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Date of creation: 13 Aug 2013
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Handle: RePEc:tse:wpaper:27441
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  1. Dennis W. Carlton & Joshua S. Gans & Michael Waldman, 2010. "Why Tie a Product Consumers Do Not Use?," American Economic Journal: Microeconomics, American Economic Association, vol. 2(3), pages 85-105, August.
  2. Carbajo, Jose & de Meza, David & Seidmann, Daniel J, 1990. "A Strategic Motivation for Commodity Bundling," Journal of Industrial Economics, Wiley Blackwell, vol. 38(3), pages 283-98, March.
  3. Kai Uwe Kühn & John Van Reenen, 2008. "Interoperability and Market Foreclosure In the European Microsoft Case," CEP Special Papers 20, Centre for Economic Performance, LSE.
  4. Pavlov Gregory, 2011. "Optimal Mechanism for Selling Two Goods," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 11(1), pages 1-35, February.
  5. Dennis W. Carlton & Michael Waldman, 1998. "The Strategic Use of Tying to Preserve and Create Market Power in Evolving Industries," NBER Working Papers 6831, National Bureau of Economic Research, Inc.
  6. John Thanassoulis, 2011. "Is Multimedia Convergence To Be Welcomed?," Journal of Industrial Economics, Wiley Blackwell, vol. 59(2), pages 225-253, 06.
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