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Optimal bundling strategy for digital information goods: network delivery of articles and subscriptions

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  • Chuang, John Chung-I
  • Sirbu, Marvin A.

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  • Chuang, John Chung-I & Sirbu, Marvin A., 1999. "Optimal bundling strategy for digital information goods: network delivery of articles and subscriptions," Information Economics and Policy, Elsevier, vol. 11(2), pages 147-176, July.
    • Handle: RePEc:eee:iepoli:v:11:y:1999:i:2:p:147-176
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    6. Chae, Suchan, 1992. "Bundling subscription TV channels : A case of natural bundling," International Journal of Industrial Organization, Elsevier, vol. 10(2), pages 213-230, June.
    7. Schmalensee, Richard, 1984. "Gaussian Demand and Commodity Bundling," The Journal of Business, University of Chicago Press, vol. 57(1), pages 211-230, January.
    8. Carbajo, Jose & de Meza, David & Seidmann, Daniel J, 1990. "A Strategic Motivation for Commodity Bundling," Journal of Industrial Economics, Wiley Blackwell, vol. 38(3), pages 283-298, March.
    9. Robert D. Willig, 1978. "Pareto-Superior Nonlinear Outlay Schedules," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 56-69, Spring.
    10. R. Preston McAfee & John McMillan & Michael D. Whinston, 1989. "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 104(2), pages 371-383.
    11. Ordover, Janusz A & Willig, Robert D, 1978. "On the Optimal Provision of Journals qua Sometimes Shared Goods," American Economic Review, American Economic Association, vol. 68(3), pages 324-338, June.
    12. William James Adams & Janet L. Yellen, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 90(3), pages 475-498.
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    Cited by:

    1. Brett Danaher & Yan Huang & Michael D. Smith & Rahul Telang, 2014. "An Empirical Analysis of Digital Music Bundling Strategies," Management Science, INFORMS, vol. 60(6), pages 1413-1433, June.
    2. Ali Azadeh & Hassan Songhori & Nima Salehi, 2017. "A unique optimization model for deterministic bundle pricing of two products with limited stock," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 8(2), pages 1154-1160, November.
    3. Xiaoxiao Luo & Minqiang Li & Nan Feng & Fuzan Chen, 2017. "Optimal Design on Customized Bundling Strategy of Information Goods for Customers with Two-Dimensional Heterogeneity," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 34(02), pages 1-32, April.
    4. Consoli, Davide, 2005. "Technological cooperation and product substitution in UK retail banking: the case of customer services," Information Economics and Policy, Elsevier, vol. 17(2), pages 199-215, March.
    5. Shin-yi Wu & Lorin M. Hitt & Pei-yu Chen & G. Anandalingam, 2008. "Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach," Management Science, INFORMS, vol. 54(3), pages 608-622, March.
    6. Arun Sundararajan, 2004. "Nonlinear Pricing of Information Goods," Management Science, INFORMS, vol. 50(12), pages 1660-1673, December.
    7. Lorin M. Hitt & Pei-yu Chen, 2005. "Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods," Management Science, INFORMS, vol. 51(10), pages 1481-1493, October.
    8. Li, Minqiang & Feng, Haiyang & Chen, Fuzan & Kou, Jisong, 2013. "Numerical investigation on mixed bundling and pricing of information products," International Journal of Production Economics, Elsevier, vol. 144(2), pages 560-571.
    9. Yan, Ruiliang & Bandyopadhyay, Subir, 2011. "The profit benefits of bundle pricing of complementary products," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 355-361.
    10. Fay, Scott & Mitra, Deb & Wang, Qiong, 2009. "Ask or infer? Strategic implications of alternative learning approaches in customization," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 136-152.
    11. Arun Sundararajan, 2003. "Nonlinear pricing of information goods," Industrial Organization 0307003, University Library of Munich, Germany.
    12. Yang, Bibo & Ng, C.T., 2010. "Pricing problem in wireless telecommunication product and service bundling," European Journal of Operational Research, Elsevier, vol. 207(1), pages 473-480, November.
    13. B. P. S. Murthi & Sumit Sarkar, 2003. "The Role of the Management Sciences in Research on Personalization," Management Science, INFORMS, vol. 49(10), pages 1344-1362, October.
    14. Ivan Arribas & Amparo Urbano, 2004. "Mixed Bundling Strategies And Multiproduct Price Competition," Working Papers. Serie AD 2004-01, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
    15. B. P. S. Murthi & Sumit Sarkar, 2003. "The Role of the Mangement Sciences in Research on Personalization," Review of Marketing Science Working Papers 2-2-1025, Berkeley Electronic Press.
    16. J.A. La Poutre & D.J.A. Somefun, 2003. "Bundling and Pricing for Information Brokerage: Customer Satisfaction as a Means to Profit Optimization," Computing in Economics and Finance 2003 100, Society for Computational Economics.
    17. Mark McCabe, 2004. "Information goods and endogenous pricing strategies: the case of academic journals," Economics Bulletin, AccessEcon, vol. 12(10), pages 1-11.
    18. repec:ebl:ecbull:v:12:y:2004:i:10:p:1-11 is not listed on IDEAS
    19. Jungsuk Oh, Christopher & Chang, Suk-Gwon, 2000. "Incentives for strategic vertical alliances in online information product markets," Information Economics and Policy, Elsevier, vol. 12(2), pages 155-180, June.
    20. Thunyarat Amornpetchkul, 2017. "Threshold discounts comparison: All-unit or incremental?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(3), pages 265-294, June.
    21. Li, Jianbin & Liu, Lang & Luo, Xiaomeng & Zhu, Stuart X., 2023. "Interactive bundle pricing strategy for online pharmacies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).

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