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Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger

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  • Jupiter Ndjeunga
  • Carl H. Nelson

Abstract

In this study, we evaluate the preference of consumers in Niger for different "tuwo" or "couscous" characteristics using a random utility-based choice experiment, ordered probit analysis, and tree-based partitioning. Data were collected through a structured survey administered at four sites. Preferences are estimated for three products ("couscous", fermented "tuwo", and nonfermented "tuwo") made from five pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, color, and textural attributes are important, especially for "tuwo" and "couscous". Probit and partitioning results show that taste and color are the first attributes that consumers use to distinguish more preferred millet food products from less preferred millet food products. This should provide some direction for millet breeding programs and food processing of millet. Copyright 2005 International Association of Agricultural Economics.

Suggested Citation

  • Jupiter Ndjeunga & Carl H. Nelson, 2005. "Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 151-165, March.
  • Handle: RePEc:bla:agecon:v:32:y:2005:i:2:p:151-165
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    References listed on IDEAS

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    1. Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 65-75, Se.
    2. Baidu-Forson, J. & Waliyar, F. & Ntare, B. R., 1997. "Farmer preferences for socioeconomic and technical interventions in groundnut production system in Niger: Conjoint and ordered probit analyses," Agricultural Systems, Elsevier, vol. 54(4), pages 463-476, August.
    3. Doyle, Peter, 1977. "The application of probit, logit, and tobit in marketing: A review," Journal of Business Research, Elsevier, vol. 5(3), pages 235-248, September.
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    Cited by:

    1. Blazy, Jean-Marc & Carpentier, Alain & Thomas, Alban, 2011. "The willingness to adopt agro-ecological innovations: Application of choice modelling to Caribbean banana planters," Ecological Economics, Elsevier, vol. 72(C), pages 140-150.
    2. Sukanya Das & S. Bala Ravi & Prabhakaran T. Raghu, 2015. "Assessing Farmer's Willingness to Participate in the On-farm Conservation of Minor Millet using Direct Compensation Payment," Working Papers id:7733, eSocialSciences.
    3. Ruggiero Sardaro & Vincenzo Fucilli & Claudio Acciani & Francesco Bozzo & Alessandro Petrontino & Stefania Girone, 2016. "Agro-Biodiversity: An Economic Evaluation Of Benefits Provided To Regional Community By The Apulian Olive Landraces," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - Italian Review of Economics, Demography and Statistics, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 70(3), pages 173-184, July-Sept.
    4. Birol, Ekin & Villalba, Eric Rayn & Smale, Melinda, 2009. "Farmer preferences for milpa diversity and genetically modified maize in Mexico: a latent class approach," Environment and Development Economics, Cambridge University Press, vol. 14(04), pages 521-540, August.
    5. Horna, J. Daniela & Smale, Melinda & Oppen, Matthias Von, 2007. "Farmer willingness to pay for seed-related information: rice varieties in Nigeria and Benin," Environment and Development Economics, Cambridge University Press, vol. 12(06), pages 799-825, December.
    6. Raghu, Prabhakaran T. & Das, Sukanya & Ravi, S. Bala & King, E.D. Israel Oliver, 2012. "Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 67(3).
    7. Raghu, P.T. & Das, S. & Ravi, S.B. & King, E.D.I.O, 2012. "Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India," MPRA Paper 43348, University Library of Munich, Germany.
    8. Sieds, 2015. "Complete Volume LXIX n. 3 2015," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - Italian Review of Economics, Demography and Statistics, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 69(3), pages 1-192, July-Sept.
    9. Sieds, 2016. "Complete Volume LXX n. 3 2016," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - Italian Review of Economics, Demography and Statistics, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 70(3), pages 1-187, July-Sept.
    10. Horna, J. Daniela & Smale, Melinda & von Oppen, Matthias, 2005. "Private Participation In Agricultural Extension In Nigeria And Benin: Determining The Willingness To Pay For Information," 2005 Annual meeting, July 24-27, Providence, RI 19401, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Tenkasi Raghu, Prabhakaran & Das, Sukanya & S, Bala Ravi & E.D.I, Oliver King, 2012. "Assessing Farmer’s Willingness to Participate in the On-farm Conservation of Minor Millet using Direct Compensation Payment," MPRA Paper 45079, University Library of Munich, Germany.
    12. Prabhakaran Raghu & Sukanya Das & S. Ravi & E.D.Israel King, 2013. "Assessing Farmer ’s Willingness to Participate in the On - farm Conservation of Minor Millet using Direct Compensation Payment," Working Papers id:5329, eSocialSciences.

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