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Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger

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  • Jupiter Ndjeunga
  • Carl H. Nelson

Abstract

In this study, we evaluate the preference of consumers in Niger for different tuwo or couscous characteristics using a random utility‐based choice experiment, ordered probit analysis, and tree‐based partitioning. Data were collected through a structured survey administered at four sites. Preferences are estimated for three products (couscous, fermented tuwo, and nonfermented tuwo) made from five pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, color, and textural attributes are important, especially for tuwo and couscous. Probit and partitioning results show that taste and color are the first attributes that consumers use to distinguish more preferred millet food products from less preferred millet food products. This should provide some direction for millet breeding programs and food processing of millet.

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  • Jupiter Ndjeunga & Carl H. Nelson, 2005. "Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 151-165, March.
    • Handle: RePEc:bla:agecon:v:32:y:2005:i:2:p:151-165
    DOI: 10.1111/j.0169-5150.2005.00010.x
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    1. Baidu-Forson, J. & Waliyar, F. & Ntare, B. R., 1997. "Farmer preferences for socioeconomic and technical interventions in groundnut production system in Niger: Conjoint and ordered probit analyses," Agricultural Systems, Elsevier, vol. 54(4), pages 463-476, August.
    2. Doyle, Peter, 1977. "The application of probit, logit, and tobit in marketing: A review," Journal of Business Research, Elsevier, vol. 5(3), pages 235-248, September.
    3. Ratchford, Brian T, 1975. "The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 65-75, Se.
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    2. Prabhakaran Raghu & Sukanya Das & S. Ravi & E.D.Israel King, 2013. "Assessing Farmer ’s Willingness to Participate in the On - farm Conservation of Minor Millet using Direct Compensation Payment," Working Papers id:5329, eSocialSciences.
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    10. Raghu, Prabhakaran T. & Das, Sukanya & Ravi, S. Bala & King, E.D. Israel Oliver, 2012. "Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 67(3), pages 1-14.
    11. Mohammed Hussen Alemu & Søren Bøye Olsen, 2020. "An analysis of the impacts of tasting experience and peer effects on consumers’ willingness to pay for novel foods," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 653-674, October.
    12. Birol, Ekin & Villalba, Eric Rayn & Smale, Melinda, 2009. "Farmer preferences for milpa diversity and genetically modified maize in Mexico: a latent class approach," Environment and Development Economics, Cambridge University Press, vol. 14(4), pages 521-540, August.
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