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Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India


  • Raghu, P.T.
  • Das, S.
  • Ravi, S.B.
  • King, E.D.I.O


Smallholder farmers all over the world, particularly in regions of rich agro-biodiversity contribute to on-farm conservation. Past and present agricultural progress could not have happened neither without these genetic resources nor the associated farmer knowledge. Six species of minor millets are grown in India on more than 2 million hectares. The Kolli Hills in Tamil Nadu has been a region where five of these millet species have been under cultivation over the last several hundred years. These minor millets are currently under threat due to high competition from tapioca (cassava) as well as easy access to PDS rice at low cost. Over last three decades there has been decline in the millet area and number of farmers cultivating these species. It is in this context that this study attempts to examine the role of farmer incentive mechanisms to conserve minor millets in Kolli Hills. The millet varieties existing in the study area were classified either as most preferred varieties (MPVs) or least preferred varieties (LPVs) by the farmer respondents based on their yield and consumption preferences. The farmer willingness to accept compensation to participate in the conservation programme is estimated using a contingent valuation method (CVM). Seemingly unrelated bivariate probit regression was used to estimate the determinants of willing to participate in on-farm conservation of minor millets. The result shows that the impact of bid value is significant and positive to participate in the on-farm millet conservation of MPVs. The farmers participating is millet related organization are willing to accept lower compensation for MPVs and higher for LPVs compared to farmers who are not participating in such organization.

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  • Raghu, P.T. & Das, S. & Ravi, S.B. & King, E.D.I.O, 2012. "Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India," MPRA Paper 43348, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:43348

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    References listed on IDEAS

    1. Gruère, Guillaume & Nagarajan, Latha & King, E.D.I. Oliver, 2009. "The role of collective action in the marketing of underutilized plant species: Lessons from a case study on minor millets in South India," Food Policy, Elsevier, vol. 34(1), pages 39-45, February.
    2. Gruere, Guillaume P. & Nagarajan, Latha & King, E.D.I. Oliver, 2007. "Collective action and marketing of underutilized plant species: The case of minor millets in Kolli Hills, Tamil Nadu, India," CAPRi working papers 69, International Food Policy Research Institute (IFPRI).
    3. Gruere, Guillaume P. & Smale, Melinda & Giuliani, Alessandra, 2006. "Marketing Underutilized Plant Species for the Poor," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25742, International Association of Agricultural Economists.
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    5. Jupiter Ndjeunga & Carl H. Nelson, 2005. "Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 151-165, March.
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    7. Birol, Ekin & Villalba, Eric Rayn & Smale, Melinda, 2009. "Farmer preferences for milpa diversity and genetically modified maize in Mexico: a latent class approach," Environment and Development Economics, Cambridge University Press, vol. 14(04), pages 521-540, August.
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    Cited by:

    1. Suganya Balakumar & Sukanya Das, 2015. "Investigating Household Preferences for Restoring Pallikaranai Marsh," Working Papers 2015-126, Madras School of Economics,Chennai,India.

    More about this item


    Agro-biodiversity; contingent valuation method; food security; neglected and underutilized crops; willingness to accept;

    JEL classification:

    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation

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