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Analysis of Australian Consumer Preference for pST-Pork Products


  • Halbrendt, Catherine
  • Pesek, John
  • April, Parsons
  • Lindner, Robert


Conjoint measurement was used to determine consumer preference for pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, fat reduction, price and technology, which allowed for estimable interactions between attributes. Interview surveys were used to collect conjoint data in several shopping centres in three cities. Respondents generally preferred leaner pST-produced pork, but only at fat reduction levels greater than currently attainable with conventional technology.

Suggested Citation

  • Halbrendt, Catherine & Pesek, John & April, Parsons & Lindner, Robert, 1997. "Analysis of Australian Consumer Preference for pST-Pork Products," 1997 Occasional Paper Series No. 7 198194, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaaeo7:198194
    DOI: 10.22004/ag.econ.198194

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    References listed on IDEAS

    1. Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 65-75, Se.
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