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Toward Understanding Household Preference For Millet Varieties In The West African Semi-Arid Tropics


  • Ndjeunga, Jupiter
  • Nelson, Carl H.


In this study, we evaluate the preference of consumers in Niger for different tuwo or couscous characteristics using conjoint analysis. Data were collected through a structured survey administered at 4 sites. Preferences are estimated for three products (couscous, fermented tuwo and nonfermented tuwo) made from 5 pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, visual characteristics, and textural attributes are important. The different valuation of characteristics across products and ethnic groups, however, suggests that signals regarding preferences may be very noisy. Consequently, it might be difficult to design pearl millet improvement programs, or food processing programs that are broadly acceptable.

Suggested Citation

  • Ndjeunga, Jupiter & Nelson, Carl H., 2000. "Toward Understanding Household Preference For Millet Varieties In The West African Semi-Arid Tropics," 2000 Annual meeting, July 30-August 2, Tampa, FL 21883, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea00:21883
    DOI: 10.22004/ag.econ.21883

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    References listed on IDEAS

    1. Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 65-75, Se.
    2. Gary Crow, 1997. "Estimating the Values of Cattle Characteristics Using an Ordered Probit Model," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(2), pages 463-476.
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