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Trendy rozwojowe franchisingu w Polsce i Europie / Franchising development trends in Poland and Europe


  • Milena Keskin

    (University of Lodz)


Franchising has become one of the most popular forms of enterprise development. The dynamic process of globalization requires the international presence of enterprisesand this form of development turns out to be a concept which allows them to gain a competitive advantage on both local and global markets. The concept of franchising has evolved over the course of time. The aim of this study is to present, based on the available literature and market data, the current franchisingdevelopment trends in Poland and Europe. The study also aims to contribute toscholarly efforts being undertaken to analyze the phenomenon of franchising andits transformation.

Suggested Citation

  • Milena Keskin, 2016. "Trendy rozwojowe franchisingu w Polsce i Europie / Franchising development trends in Poland and Europe," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 13, pages 53-70, March.
  • Handle: RePEc:ann:inecon:y:2016:i:13:p:53-70

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    More about this item


    franchising; franchise; development trends; enterprise; company; globalization;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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