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Willingness to Pay for Beef Quality Attributes: A Latent Segmentation Analysis of Korean Grocery Shoppers

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  • Chung, Chanjin
  • Briggeman, Brian C.
  • Han, Sungill

Abstract

A latent segmentation modeling is used in this study to identify the heterogeneity of willingness-to-pay estimates for quality attributes and country-of-origin in the Korean beef market. Three distinctive groups of grocery shoppers are identified based on their level of concern (very, moderately, and not too concerned) about the use of antibiotics and genetically modified organism feed ingredients in beef production. Results indicate that the very concerned group values such attributes as antibiotics-free, genetically modified organism-free, and domestic production the most among the three groups. Results also suggest that the most important factor in determining grocery shoppers’ willingness-to-pay is country-of-origin for all three groups.

Suggested Citation

  • Chung, Chanjin & Briggeman, Brian C. & Han, Sungill, 2012. "Willingness to Pay for Beef Quality Attributes: A Latent Segmentation Analysis of Korean Grocery Shoppers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(4), pages 1-13, November.
  • Handle: RePEc:ags:joaaec:137117
    DOI: 10.22004/ag.econ.137117
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    File URL: http://ageconsearch.umn.edu/record/137117/files/jaae462.pdf
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    Cited by:

    1. Lee, Sang Hyeon & Lee, Ji Yong & Han, Doo Bong & Nayga, Rodolfo M. Jr., 2014. "Assessing Korean Consumers' Valuation for BSE-Tested and Country of Origin Labeled Beef Products," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 37(3), pages 1-21.

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