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Factors Affecting Producer Awareness of State Programs Promoting Locally Grown Foods: The Case of Fruit and Vegetable Growers in Tennessee

Author

Listed:
  • Velandia, Margarita M.
  • Davis, James A.
  • Lambert, Dayton M.
  • Clark, Christopher D.
  • Wilcox, Michael D., Jr
  • Wszelaki, Annette
  • Jensen, Kimberly L.

Abstract

Interest in locally grown foods has increased over the past few years. Tennessee currently has two state-funded programs promoting the consumption of Tennessee agricultural products by linking producers and consumers-Tennessee Farm Fresh and Pick Tennessee Products. Factors associated with fruit and vegetable producer awareness of each of these programs are analyzed using a bivariate probit model. Findings suggest that awareness was associated with education, percentage of income from farming, use of University/Extension publications, attendance at University/Extension education events, and operation location. These results should be of assistance to individuals attempting to increase producer awareness of programs promoting locally grown foods.

Suggested Citation

  • Velandia, Margarita M. & Davis, James A. & Lambert, Dayton M. & Clark, Christopher D. & Wilcox, Michael D., Jr & Wszelaki, Annette & Jensen, Kimberly L., 2012. "Factors Affecting Producer Awareness of State Programs Promoting Locally Grown Foods: The Case of Fruit and Vegetable Growers in Tennessee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 2), pages 1-15.
  • Handle: RePEc:ags:jlofdr:145328
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    References listed on IDEAS

    as
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    Keywords

    Crop Production/Industries; Marketing;

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