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Evaluating Consumer Perceptions And Preferences For Pasture-Raised Pork In The Mississippi Delta Of Arkansas

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  • Armah, Paul W.
  • Kennedy, Donald

Abstract

This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it.

Suggested Citation

  • Armah, Paul W. & Kennedy, Donald, 2000. "Evaluating Consumer Perceptions And Preferences For Pasture-Raised Pork In The Mississippi Delta Of Arkansas," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(3), pages 1-13.
    • Handle: RePEc:ags:jloagb:14714
    DOI: 10.22004/ag.econ.14714
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    References listed on IDEAS

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