IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/26838.html
   My bibliography  Save this article

Consumer Awareness Of State-Sponsored Marketing Programs: An Evaluation Of The Jersey Fresh Program

Author

Listed:
  • Govindasamy, Ramu
  • Italia, John
  • Thatch, Daymon W.

Abstract

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate which characteristics influence consumer awareness of Jersey Fresh. The results indicate that those who shop at more than one supermarket, those who frequently shop at direct marketing facilities, and those who frequently read food advertisements are more likely to exhibit a preexisting awareness of the Jersey Fresh Program. The results also indicate that the period of residence in the state positively contributed to the awareness of the program.

Suggested Citation

  • Govindasamy, Ramu & Italia, John & Thatch, Daymon W., 1998. "Consumer Awareness Of State-Sponsored Marketing Programs: An Evaluation Of The Jersey Fresh Program," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-9, November.
    • Handle: RePEc:ags:jlofdr:26838
    DOI: 10.22004/ag.econ.26838
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/26838/files/29030007.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.26838?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Brooker, John R. & Eastwood, David B. & Orr, Robert H., 1987. "Consumers' Perceptions Of Locally Grown Produce At Retail Outlets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 18(1), pages 1-9, February.
    2. Govindasamy, Ramu & Italia, John & Liptak, Clare, 1997. "Quality of Agricultural Produce: Consumer Preferences and Perceptions," P Series 36739, Rutgers University, Department of Agricultural, Food and Resource Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 229-242, May.
    2. Malaga, Jaime E. & Xu, Bin & Martinez-Mejia, Pablo, 2011. "Marketing Promotion of Texas Agricultural Products: The Rural Dimension of the GO TEXAN Program," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    3. Armah, Paul W. & Kennedy, Donald, 2000. "Identification Of Market Potential For Pasture-Raised Pork In The Mississippi Delta Of Arkansas-1998," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-9, March.
    4. Loureiro, Maria L. & Hine, Susan, 2002. "Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(3), pages 477-487, December.
    5. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D. Jr., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(2), pages 1-17, August.
    6. Armah, Paul W. & Kennedy, Donald, 2000. "Evaluating Consumer Perceptions And Preferences For Pasture-Raised Pork In The Mississippi Delta Of Arkansas," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(3), pages 1-13.
    7. Hanagriff, Roger D. & Lau, Michael H. & Rogers, Sarah L., 2008. "State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns? A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry," Working Papers 44088, American Association of Wine Economists.
    8. Armah, Paul W., 2001. "The Determinants Of Eco-Label Usage In The Organic Produce Market Of Northeast Arkansas," 2001 Annual meeting, August 5-8, Chicago, IL 20694, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Sene, Seydina & Paudel, Krishna P. & Park, Timothy A., 2016. "The Changing Structure of Retail Food Stores, Direct Marketing (DM) and Its Impact on Farmers’ Financial Performance," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235736, Agricultural and Applied Economics Association.
    10. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-8, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
    2. Ramona Robinson & Chery Smith, 2003. "Associations between self-reported health conscious consumerism, body-mass index, and attitudes about sustainably produced foods," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 177-187, June.
    3. Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 2001. "Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(2), pages 1-9, October.
    4. Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 1998. "Predicting Consumer Risk Aversions to Synthetic Pesticide Residues: A Logistic Analysis," P Series 36740, Rutgers University, Department of Agricultural, Food and Resource Economics.
    5. Thapaliya, Sudha & Interis, Matthew G. & Collart, Alba J. & Walters, Lurleen & Morgan, Kimberly L., 2014. "Health Motivation for Purchasing Local Foods in the Southeastern United States," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196803, Southern Agricultural Economics Association.
    6. Ramu Govindasamy & John Italia, 1998. "A willingness-to-purchase comparison of integrated pest management and conventional produce," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 403-414.
    7. Govindasamy, Ramu & Hossain, Ferdaus & Adelaja, Adesoji, 1999. "Income of Farmers Who Use Direct Marketing," Agricultural and Resource Economics Review, Cambridge University Press, vol. 28(1), pages 76-83, April.
    8. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    9. Paul M. Patterson & Hans Olofsson & Timothy J. Richards & Sharon Sass, 1999. "An empirical analysis of state agricultural product promotions: A case study on Arizona Grown," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 179-196.
    10. Ramu Govindasamy & John Italia, 1998. "Predicting consumer risk perceptions towards pesticide residue: a logistic analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 5(12), pages 793-796.
    11. Armah, Paul W., 2001. "The Determinants Of Eco-Label Usage In The Organic Produce Market Of Northeast Arkansas," 2001 Annual meeting, August 5-8, Chicago, IL 20694, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    12. Brumfield, Robin G., 1994. "Differences In Consumers Of Fresh Tomatoes At Four Retail Venues," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(1), pages 1-10, February.
    13. Armah, Paul W., 2002. "Setting Eco-Label Standards In The Fresh Organic Vegetable Market Of Northeast Arkansas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-11, March.
    14. Kapllani, Armand & House, Lisa & Guan, Zhengfei, 2015. "Consumer Preferences and Factors Affecting Consumer Purchases of Pomegranates," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230099, Southern Agricultural Economics Association.

    More about this item

    Keywords

    Consumer/Household Economics; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:26838. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.