IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/164600.html
   My bibliography  Save this article

Consumer’s Food Shopping Choice in Ghana: Supermarket or Traditional Outlets?

Author

Listed:
  • Meng, Ting
  • Florkowski, Wojciech J.
  • Sarpong, Daniel B.
  • Chinnan, Manjeet S.
  • Resurreccion, Anna V.A.

Abstract

Diet-related chronic health conditions such as obesity, diabetes, and heart disease have attracted a lot of attention. Food retail outlets play a significant role in affecting consumers’ diet-related health and nutrition by the foods they sell and prices they charge. This study assessed the relative importance of different food retail outlets, identified the socio-demographic profiles of consumers associated with shopping in each retail format, and then illustrated how the food retail outlet choices might affect consumers’ diet and nutrition, using the surveyed data set collected in 2011 from three big cities in Ghana (Accra, Tamale, and Takoradi).

Suggested Citation

  • Meng, Ting & Florkowski, Wojciech J. & Sarpong, Daniel B. & Chinnan, Manjeet S. & Resurreccion, Anna V.A., 2014. "Consumer’s Food Shopping Choice in Ghana: Supermarket or Traditional Outlets?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-24, March.
  • Handle: RePEc:ags:ifaamr:164600
    DOI: 10.22004/ag.econ.164600
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/164600/files/_7_%20Meng_20130041.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.164600?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Han, Tong & Wahl, Thomas I., 1998. "China'S Rural Household Demand For Fruit And Vegetables," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(1), pages 1-10, July.
    2. Bart Minten & Thomas Reardon, 2008. "Food Prices, Quality, and Quality's Pricing in Supermarkets versus Traditional Markets in Developing Countries ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(3), pages 480-490.
    3. Ágnes Czakó & Endre Sik, 1999. "Characteristics and Origins of the Comecon Open‐air Market in Hungary," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 23(4), pages 715-737, December.
    4. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
    5. Donald R. McDowell & Joyce E. Allen-Smith & Patricia E. McLean-Meyinsse, 1997. "Food Expenditures and Socioeconomic Characteristics: Focus on Income Class," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(5), pages 1444-1451.
    6. Julius J Okello & Carl-Johan Lagerkvist & Sebastian Hess & Marther Ngigi & Nancy Karanja, 2012. "Choice of Fresh Vegetable Retail Outlets by Developing-Country Urban Consumers: The Case of Kale Consumers in Nairobi, Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 24(3), pages 434-449, July.
    7. Moore, L.V. & Diez Roux, A.V., 2006. "Associations of neighborhood characteristics with the location and type of food stores," American Journal of Public Health, American Public Health Association, vol. 96(2), pages 325-331.
    8. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, September.
    9. Sean Field & Oliver Masakure & Spencer Henson, 2010. "Rethinking localization--a low-income country perspective: the case of Asian vegetables in Ghana," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 3(2), pages 261-277.
    10. Mashinini, Nkosazana N., 2006. "Ross McLaren, Retired President and CEO, Shaw's Supermarket, Inc. - The Changing Consumer: Demanding but Predictable," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(2), pages 1-6.
    11. Mauricio V.L. Bittencourt & Ratapol P. Teratanavat & Wen S. Chern, 2007. "Food consumption and demographics in Japan: Implications for an aging population," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 529-551.
    12. Neven, David & Reardon, Thomas & Chege, Jonathan & Wang, Honglin, 2005. "Supermarkets And Consumers In Africa: The Case Of Nairobi, Kenya," Staff Paper Series 11584, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    13. Reardon, Thomas & Barrett, Christopher B. & Berdegué, Julio A. & Swinnen, Johan F.M., 2009. "Agrifood Industry Transformation and Small Farmers in Developing Countries," World Development, Elsevier, vol. 37(11), pages 1717-1727, November.
    14. Hokey Min, 2006. "Developing the profiles of supermarket customers through data mining," The Service Industries Journal, Taylor & Francis Journals, vol. 26(7), pages 747-763, October.
    15. Gorton, Matthew & Sauer, Johannes & Supatpongkul, Pajaree, 2011. "Wet Markets, Supermarkets and the "Big Middle" for Food Retailing in Developing Countries: Evidence from Thailand," World Development, Elsevier, vol. 39(9), pages 1624-1637, September.
    16. Corinna Hawkes, 2008. "Dietary Implications of Supermarket Development: A Global Perspective," Development Policy Review, Overseas Development Institute, vol. 26(6), pages 657-692, November.
    17. Andre Louw & Hester Vermeulen & Johann Kirsten & Hilton Madevu, 2007. "Securing small farmer participation in supermarket supply chains in South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 24(4), pages 539-551.
    18. Johnson, Paa-Nii T. & Yawson, Robert M., 2000. "Enhancing the food security of the peri-urban and urban poor through improvements to the quality, safety and economics of street-vended foods," MPRA Paper 33240, University Library of Munich, Germany.
    19. Florkowski, Wojciech J. & Moon, Wanki & Paraskova, Pavlina & Jordanov, Jordan & Resurreccion, Anna V.A. & Chinnan, Manjeet S. & Beuchat, Larry R., 2002. "Customer Profiles Of Retail Food Outlets In The Emerging Market Economy Of Bulgaria," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(2), pages 1-11, July.
    20. Thomas Reardon & Peter Timmer & Julio Berdegue, 2004. "The Rapid Rise of Supermarkets in Developing Countries: Induced Organizational, Institutional, and Technological Change in Agrifood Systems," The Electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization of the United Nations, vol. 1(2), pages 168-183.
    21. Yavas, Ugur & Kaynak, Erdener & Borak, Eser, 1981. "Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey," Journal of Business Research, Elsevier, vol. 9(4), pages 367-379, December.
    22. Sergio Faiguenbaum & Julio A. Berdegué & Thomas Reardon, 2002. "The Rapid Rise of Supermarkets in Chile: Effects on Dairy, Vegetable, and Beef Chains," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 459-471, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. OSITADE, Oriyomi & ADEOSUN, Kehinde Paul & OMONONA, Bolarin Titus, 2021. "Determinants Of Customers Choice Of Retail Outlet For The Purchase Of Fruits And Vegetables," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(2), October.
    2. Camillus Abawiera Wongnaa & Faizal Adams & Richard Kwasi Bannor & Dadson Awunyo-Vitor & Isaac Mahama & Bismark Afoakwa Osei & Yaw Owusu-Ansah & Angelina Ackon, 2019. "Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-22, December.
    3. Etornam Kosi Anku & Gerald Kojo Ahorbo, 2017. "Conflict between Supermarkets and Wet-Markets in Ghana: Early Warning Signals and Preventive Policy Recommendations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(10), pages 1-17, October.
    4. Florian Kroll & Elizabeth Catherina Swart & Reginald Adjetey Annan & Anne Marie Thow & David Neves & Charles Apprey & Linda Nana Esi Aduku & Nana Ama Frimpomaa Agyapong & Jean-Claude Moubarac & Andrie, 2019. "Mapping Obesogenic Food Environments in South Africa and Ghana: Correlations and Contradictions," Sustainability, MDPI, vol. 11(14), pages 1-31, July.
    5. Etornam Kosi Anku & Gerald Kojo Ahorbo, 2017. "Conflict between Supermarkets and Wet-Markets in Ghana: Early Warning Signals and Preventive Policy Recommendations," International Journal of Business and Social Research, LAR Center Press, vol. 7(10), pages 1-17, October.
    6. OTITOJU, Moradeyo Adebanjo & ADAMU, Malgwi Sunday & ONWUAROH, Augustine Sunday, 2021. "Consumers Intention To Buy Branded Fresh Leafy Vegetables Among Rural And Urban Households," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(2), October.
    7. C. W. Ardon Iton & Sharon D. Hutchinson, 2017. "Socioeconomic Determinants Of Frequency Of Fish Purchasing Among Trinidad And Tobago Shoppers: A Binary Logit Analysis," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 11(1-2), September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Altenburg, Tilman & Kulke, Elmar & Reeg, Caroline & Peterskovsky, Lisa & Hampel-Milagrosa, Aimée, 2016. "Making retail modernisation in developing countries inclusive: a development policy perspective," IDOS Discussion Papers 2/2016, German Institute of Development and Sustainability (IDOS).
    2. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    3. Thomas Reardon & David Zilberman, 2022. "Symbiotic, Resilient, and Rapidly Transforming Food Supply Chains in LMICs: Supermarket and E-commerce Revolutions Helped by Wholesale and Logistics Co-pivoting," NBER Chapters, in: Risks in Agricultural Supply Chains, National Bureau of Economic Research, Inc.
    4. Stamoulis, Kostas G. & Pingali, Prabhu L. & Reardon, Thomas, 2006. "Impacts of Agrifood Market Transformation during Globalization on the Poor's Rural Nonfarm Employment: Lessons for Rural Business Development Programs," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25556, International Association of Agricultural Economists.
    5. Etornam Kosi Anku & Gerald Kojo Ahorbo, 2017. "Conflict between Supermarkets and Wet-Markets in Ghana: Early Warning Signals and Preventive Policy Recommendations," International Journal of Business and Social Research, LAR Center Press, vol. 7(10), pages 1-17, October.
    6. Yuan, Yuan & Si, Zhenzhong & Zhong, Taiyang & Huang, Xianjin & Crush, Jonathan, 2021. "Revisiting China’s supermarket revolution: Complementarity and co-evolution between traditional and modern food outlets," World Development, Elsevier, vol. 147(C).
    7. Asfaw, Abay, 2007. "Supermarket purchases and the dietary patterns of households in Guatemala:," IFPRI discussion papers 696, International Food Policy Research Institute (IFPRI).
    8. Reardon, Thomas & Echeverria, Ruben & Berdegué, Julio & Minten, Bart & Liverpool-Tasie, Saweda & Tschirley, David & Zilberman, David, 2019. "Rapid transformation of food systems in developing regions: Highlighting the role of agricultural research & innovations," Agricultural Systems, Elsevier, vol. 172(C), pages 47-59.
    9. Alemayehu Dekeba Bekele & Joost Beuving & Ruerd Ruben, 2017. "How African Households Shop: Evidence from Dairy Chains in Ethiopia," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(4), pages 806-826, August.
    10. Johns, Craig & Umberger, Wendy & Stringer, Randy, 2016. "Value chain analysis: providing an evidence base for agricultural development and policy interventions in Fiji," 2016 Conference (60th), February 2-5, 2016, Canberra, Australia 235340, Australian Agricultural and Resource Economics Society.
    11. Craig Johns & Pamela Lyon & Randy Stringer & Wendy Umberger, 2017. "Changing urban consumer behaviour and the role of different retail outlets in the food industry of Fiji," Asia-Pacific Development Journal, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), vol. 24(1), pages 117-145, June.
    12. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    13. Andersson, Camilla I.M. & Kiria, Christine G. & Qaim, Matin & Rao, Elizaphan J.O., 2013. "Following up on smallholder farmers and supermarkets," GlobalFood Discussion Papers 158142, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    14. Saule Burkitbayeva & Emma Janssen & Johan Swinnen, 2019. "Technology Adoption and Value Chains in Developing Countries: Panel Evidence from Dairy in Punjab," LICOS Discussion Papers 41019, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    15. Minten, Bart & Reardon, Thomas & Sutradhar, Rajib, 2010. "Food Prices and Modern Retail: The Case of Delhi," World Development, Elsevier, vol. 38(12), pages 1775-1787, December.
    16. Woldu, Thomas & Abebe, Girum & Lamoot, Indra & Minten, Bart, 2013. "Urban food retail in Africa: The case of Addis Ababa, Ethiopia," ESSP working papers 50, International Food Policy Research Institute (IFPRI).
    17. Theriault, Veronique & Assima, Amidou & Vroegindewey, Ryan & Tschirley, David & Keita, Naman, 2017. "A City-Retail Outlet Inventory Of Processed Dairy And Grain Foods: Evidence From Mali," Feed the Future Innovation Lab for Food Security Policy Research Papers 261675, Michigan State University, Department of Agricultural, Food, and Resource Economics, Feed the Future Innovation Lab for Food Security (FSP).
    18. Minten, Bart & Reardon, Thomas & Vandeplas, Anneleen, 2009. "Linking urban consumers and rural farmers in India: A comparison of traditional and modern food supply chains," IFPRI discussion papers 883, International Food Policy Research Institute (IFPRI).
    19. Qaim, Matin & Andersson, Camilla I.M. & Chege, Christine G.K. & Kimenju, Simon Chege & Klasen, Stephan & Rischke, Ramona, 2014. "Nutrition Effects of the Supermarket Revolution on Urban Consumers and Smallholder Farmers in Kenya," GlobalFood Discussion Papers 180976, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    20. Chaboud, Géraldine & Moustier, Paule, 2021. "The role of diverse distribution channels in reducing food loss and waste: The case of the Cali tomato supply chain in Colombia," Food Policy, Elsevier, vol. 98(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:164600. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.