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Choice of Fresh Vegetable Retail Outlets by Developing-Country Urban Consumers: The Case of Kale Consumers in Nairobi, Kenya

Author

Listed:
  • Julius J Okello

    (University of Nairobi, Nairobi, Kenya)

  • Carl-Johan Lagerkvist

    (Swedish University of Agricultural Sciences, Uppsala, Sweden)

  • Sebastian Hess

    (Swedish University of Agricultural Sciences, Uppsala, Sweden)

  • Marther Ngigi

    (University of Nairobi, Nairobi, Kenya)

  • Nancy Karanja

    (University of Nairobi, Nairobi, Kenya)

Abstract

La distribution de produits frais est en pleine évolution dans de nombreux pays en développement, avec l’apparition récente et le développement rapide des grandes surfaces et magasins spécialisés. Ces distributeurs rivalisent avec les marchés ouverts traditionnels dans les centres urbains des pays en développement. Cette étude mobilise des données issues d’entretiens réalisés à Nairobi avec 449 consommateurs de chou frisé, dans le but de déterminer les facteurs qui les influencent dans leur choix d’acheter leurs légumes frais dans des marchés à ciel ouvert, de bord de route ou dans des grandes surfaces et magasins spécialisés. Elle s’appuie sur des méthodes non-paramétriques pour identifier ces facteurs, et mobilise ensuite des techniques paramétriques pour tester l’effet causal des facteurs repérés sur le choix de distributeurs par les consommateurs. Les méthodes non paramétriques et paramétriques permettent d’identifier les revenus, le niveau d’éducation, la perception du risque, le cadre de vie, la disposition à payer pour du chou sain et la confiance dans sa qualité comme facteurs importants du choix de tel ou tel type de distributeurs par les consommateurs. L’article analyse les implications de ces résultats.

Suggested Citation

  • Julius J Okello & Carl-Johan Lagerkvist & Sebastian Hess & Marther Ngigi & Nancy Karanja, 2012. "Choice of Fresh Vegetable Retail Outlets by Developing-Country Urban Consumers: The Case of Kale Consumers in Nairobi, Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 24(3), pages 434-449, July.
  • Handle: RePEc:pal:eurjdr:v:24:y:2012:i:3:p:434-449
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    Cited by:

    1. Meng, Ting & Florkowski, Wojciech J. & Sarpong, Daniel B. & Chinnan, Manjeet S. & Resurreccion, Anna V.A., 2014. "Consumer’s Food Shopping Choice in Ghana: Supermarket or Traditional Outlets?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 17(A).

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