IDEAS home Printed from https://ideas.repec.org/a/ags/auagre/206164.html
   My bibliography  Save this article

Cattle breeding in Northern Australia: Revealing how consumers react to alternative technologies

Author

Listed:
  • Pluske, Jo
  • Burton, Michael
  • Rigby, Dan
  • Vercoe, Phil

Abstract

In Australia, Bos taurus cattle breeds produce high quality meat, superior in taste and tenderness characteristics. Nevertheless, these breeds do not thrive in the Northern Australian environment. Stem cell transplant technologies, that make use of adult stem cells harvested from a Bos Taurus bull and the subsequent allogeneic transplantation of testicular cells into a Bos indicus bull, could improve northern beef cattle breeding programs by facilitating crossbreeding via natural service. Focus groups were used in this study to explore consumer reaction to specific reproduction technologies and the implications for buying intentions. Findings from these focus groups were then used for development of choice experiment surveys. Survey results suggested that while some consumers indicated that they were not concerned about the specified stem cell technology being utilized in beef production, generally people were willing to pay to avoid eating steak that had been produced in this way. Moreover, it appears that they would pay more to avoid this steak when specific key words providing additional information about the technology (stem cells; radiotherapy) were used to describe the steak being valued. Even so, the wording of the technology description did not have a significant effect on this value. The relatively large discount values required by respondents to purchase steaks produced using stem cell technology may be slightly lower depending on whether consumers have a genuine aversion to the use of artificial insemination. It is beyond the scope of this study to explore the stability of preference estimates from a discrete choice experiment but from a theoretical perspective, it would be worthwhile.

Suggested Citation

  • Pluske, Jo & Burton, Michael & Rigby, Dan & Vercoe, Phil, 2013. "Cattle breeding in Northern Australia: Revealing how consumers react to alternative technologies," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 21, pages 1-15.
  • Handle: RePEc:ags:auagre:206164
    DOI: 10.22004/ag.econ.206164
    as

    Download full text from publisher

    File URL: http://ageconsearch.umn.edu/record/206164/files/Pluske_et_al.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Balcombe, Kelvin & Burton, Michael & Rigby, Dan, 2011. "Skew and attribute non-attendance within the Bayesian mixed logit model," Journal of Environmental Economics and Management, Elsevier, vol. 62(3), pages 446-461.
    2. Riccardo Scarpa & John M. Rose, 2008. "Design efficiency for non-market valuation with choice modelling: how to measure it, what to report and why ," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 52(3), pages 253-282, September.
    3. Frode Alfnes, 2004. "Stated preferences for imported and hormone-treated beef: application of a mixed logit model," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(1), pages 19-37, March.
    4. Dan Rigby & Mike Burton, 2006. "Modeling Disinterest and Dislike: A Bounded Bayesian Mixed Logit Model of the UK Market for GM Food," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 33(4), pages 485-509, April.
    5. Michael Burton & Dan Rigby, 2012. "The Self Selection of Complexity in Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(3), pages 786-800.
    6. Aldrich, Lorna M. & Blisard, Noel, 1998. "Consumer Acceptance of Biotechnology: Lessons From the rbST Experience," Agricultural Information Bulletins 33663, United States Department of Agriculture, Economic Research Service.
    7. Danny Campbell & W. Hutchinson & Riccardo Scarpa, 2008. "Incorporating Discontinuous Preferences into the Analysis of Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 41(3), pages 401-417, November.
    8. David Hensher & John Rose & William Greene, 2005. "The implications on willingness to pay of respondents ignoring specific attributes," Transportation, Springer, vol. 32(3), pages 203-222, May.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:auagre:206164. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://www.agrifood.info/review/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.