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Global Welfare Impacts of U.S. Meat Promotion Activities


  • Henneberry, Shida Rastegari
  • Mutondo, Joao E.
  • Brorsen, B. Wade


An equilibrium displacement model of the U.S. meat markets is used to measure the potential impacts of promotion investment, differentiating meats by types and by supply source, taking into account the U.S. participation in global meat markets, and considering imperfect competition in the meat industry. The increase in U.S. producer welfare resulting from a 10 percent increase in promotion ranges from -$1.29 million to $2.60 million for U.S. beef producers and from -$0.96 million to $1.67 million for U.S. pork producers, depending primarily on the advertising elasticity used.

Suggested Citation

  • Henneberry, Shida Rastegari & Mutondo, Joao E. & Brorsen, B. Wade, 2009. "Global Welfare Impacts of U.S. Meat Promotion Activities," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(3), December.
  • Handle: RePEc:ags:arerjl:59256

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    References listed on IDEAS

    1. Rigoberto Lopez & Azzeddine Azzam & Carmen Lirón-España, 2002. "Market Power and/or Efficiency: A Structural Approach," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 20(2), pages 115-126, March.
    2. Mounter, Stuart W. & Griffith, Garry R. & Piggott, Roley R. & Fleming, Euan M. & Zhao, Xueyan, 2008. "An Equilibrium Displacement Model of the Australian Sheep and Wool Industries," Research Reports 37663, New South Wales Department of Primary Industries Research Economists.
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    Cited by:

    1. Ho, Shuay-Tsyr & Rickard, Bradley J. & Liaukonyte, Jura, 2014. "Economic and Nutritional Implications from Changes in U.S. Agricultural Promotion Efforts," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(04), November.


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