On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis
AbstractThis paper examines the relationship between the demand for English football on television and outcome uncertainty. It tests the uncertainty of outcome hypothesis by using minute-by-minute television viewership figures which avoids the problems encountered when estimating demand using match attendance. We find that although uncertainty matters, it is the progression of the match which drives viewership and as a draw looks increasingly likely, viewers are likely to switch channels. Games that end in victories have a higher average viewership than games that end in stalemates.
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Bibliographic InfoPaper provided by International Association of Sports Economists & North American Association of Sports Economists in its series Working Papers with number 0631.
Length: 42 pages
Date of creation: Dec 2006
Date of revision:
competitive balance; sports leagues; football; soccer; television;
Other versions of this item:
- Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2010. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," International Journal of Sport Finance, Fitness Information Technology, vol. 5(2), pages 75-95, May.
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-02-03 (All new papers)
- NEP-MIC-2007-02-03 (Microeconomics)
- NEP-SPO-2007-02-03 (Sports & Economics)
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