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The Role of Patriotism in Explaining the TV Audience of National Team Games—Evidence From Four International Tournaments

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  • Stephan Nuesch
  • Egon Franck

Abstract

In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field.

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  • Stephan Nuesch & Egon Franck, 2009. "The Role of Patriotism in Explaining the TV Audience of National Team Games—Evidence From Four International Tournaments," Journal of Media Economics, Taylor & Francis Journals, vol. 22(1), pages 6-19.
    • Handle: RePEc:taf:jmedec:v:22:y:2009:i:1:p:6-19
    DOI: 10.1080/08997760902724472
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    3. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    4. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
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    6. Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Sports on Television Viewership," Journal of Media Economics, Taylor & Francis Journals, vol. 23(1), pages 24-41.
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    8. Jye-Shyan Wang & Wen-Jhan Jane & Yu-Hung Cheng & Pei-Hsin Fang, 2021. "Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(3), pages 477-496, September.
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    10. Uribe, Rodrigo & Buzeta, Cristian & Manzur, Enrique & Alvarez, Isabel, 2021. "Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup," Journal of Business Research, Elsevier, vol. 127(C), pages 454-463.
    11. Yi-hsuan Chiang & Wen-jhan Jane, 2013. "The Effects of Outcome Uncertainties, Patriotism, and Asian Regionalism in the World Baseball Classic," Journal of Media Economics, Taylor & Francis Journals, vol. 26(3), pages 148-161, September.
    12. Grimshaw Scott D. & Sabin R. Paul & Willes Keith M., 2013. "Analysis of the NCAA Men’s Final Four TV audience," Journal of Quantitative Analysis in Sports, De Gruyter, vol. 9(2), pages 115-126, June.
    13. Georgios Nalbantis & Tim Pawlowski & Dominik Schreyer, 2023. "Substitution Effects and the Transnational Demand for European Soccer Telecasts," Journal of Sports Economics, , vol. 24(4), pages 407-442, May.
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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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