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Demand for Sport

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Author Info
Jeffery Borland

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Abstract

This article reviews international literature on the demand for professional sport. The first part presents a conceptual framework for understanding the sources and determinants of the demand for professional sporting contests. The second part reviews empirical evidence on key determinants of attendance at sporting events, and on other sources of demand, such as broadcasting, sponsorship, and merchandising. The review concludes that there is still much to be learned about demand for professional sport, and that there are no simple lessons to be drawn from existing literature. But important messages do emerge from studies of demand for attendance with regard to effects of uncertainty of outcome, quality of contest, and quality of viewing. Copyright 2003, Oxford University Press.

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Publisher Info
Article provided by Oxford University Press in its journal Oxford Review of Economic Policy.

Volume (Year): 19 (2003)
Issue (Month): 4 (Winter)
Pages: 478-502
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Handle: RePEc:oup:oxford:v:19:y:2003:i:4:p:478-502

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  1. Rob Simmons & David Forrest & Babatunde Buraimo, 2004. "Outcome uncertainty and the couch potato audience," Working Papers 000298, Lancaster University Management School, Economics Department. [Downloadable!]
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  2. Rob Simmons & David Forrest & Babatunde Buraimo, 2006. "Robust estimates of the impact of broadcasting on match attendance in football," Working Papers 003093, Lancaster University Management School, Economics Department. [Downloadable!]
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  3. Rob Simmons & David Forrest, 2005. "New issues in attendance demand: the case of the English football league," Working Papers 002162, Lancaster University Management School, Economics Department. [Downloadable!]
  4. Uschi Backes-Gellner & Simone Tuor, 2007. "Avoiding Labor Shortages by Employer Signaling - On the Importance of Good Work Climate and Labor Relations," Working Papers 0067, University of Zurich, Institute for Strategy and Business Economics (ISU). [Downloadable!]
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  5. Babatunde Buraimo, 2008. "Stadium attendance and television audience demand in English league football," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(6), pages 513-523. [Downloadable!]
  6. Leif Brandes & Egon Franck, 2005. "Who made Who? An Empirical Analysis of Competitive Balance in European Soccer Leagues," Working Papers 0041, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2006.
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  7. Men-Andri Benz & Leif Brandes & Egon Franck, 2006. "Do Soccer Associations Really Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome," Working Papers 0048, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2008.
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  8. Ferda Halicioglu, 2005. "Can We Predict The Outcome Of The International Football Tournaments : The Case Of Euro 2000?," Microeconomics 0503008, EconWPA. [Downloadable!]
  9. Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2006. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," Working Papers 0631, International Association of Sports Economists. [Downloadable!]
  10. Men-Andri Benz & Leif Brandes & Egon Franck, 2006. "I know what you did last weekend- or do I? Introducing mental anchoring to the demand for sport," Working Papers 0047, University of Zurich, Institute for Strategy and Business Economics (ISU).
  11. Rob Simmons & Babatunde Buraimo, 2006. "Market size and attendance in English Premier League football," Working Papers 003092, Lancaster University Management School, Economics Department. [Downloadable!]
  12. Sandrine Poupaux & Christoph Breuer, 2009. "Does higher sport supply lead to higher sport demand? A city level analysis," Working Papers 0905, International Association of Sports Economists. [Downloadable!]
  13. Leif Brandes & Egon Franck & Stephan Nuesch, 2006. "Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer," Working Papers 0046, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2007.
  14. Helmut Dietl & Egon Franck & Markus Lang & Alexander Rathke, 2008. "Revenue Sharing, Reserve Clause and Salary Caps in Professional Team Sports Leagues," Working Papers 0100, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2009. [Downloadable!]
  15. Rob Simmons & Babatunde Buraimo, 2007. "A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football," Working Papers 005289, Lancaster University Management School, Economics Department. [Downloadable!]
  16. Ferda HALICIOGLU, 2005. "Forecasting the Professional Team Sporting Events: Evidence from Euro 2000 and 2004 Football Tournaments," Industrial Organization 0508001, EconWPA. [Downloadable!]
  17. Helmut Dietl & Markus Lang & Alexander Rathke, 2007. "The Effect of Salary Caps in Professional Team Sports on Social Welfare," Working Papers 0072, University of Zurich, Institute for Strategy and Business Economics (ISU). [Downloadable!]
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