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The Demand for Football in Portugal

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  • António Miguel Martins
  • Susana Cró

Abstract

The aim of this study is to identify variables that influence the stadium attendance in Portugal, and how these variables may affect decision management. Deriving a demand curve for stadium attendance in the Portuguese First Division Football League for 898 matches of five seasons (2010/2011-2014/2015), the results highlight five main explicative variables: cost, habit persistence, expected quality, team performance, and outcome uncertainty. With regard to outcome uncertainty, we employ the framework proposed by Humphreys and Zhou and we conclude for the importance of alternative factors affecting consumer choice like loss aversion and home win preference.

Suggested Citation

  • António Miguel Martins & Susana Cró, 2018. "The Demand for Football in Portugal," Journal of Sports Economics, , vol. 19(4), pages 473-497, May.
  • Handle: RePEc:sae:jospec:v:19:y:2018:i:4:p:473-497
    DOI: 10.1177/1527002516661602
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    References listed on IDEAS

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    Cited by:

    1. Dominik Schreyer, 2019. "Football spectator no-show behaviour in the German Bundesliga," Applied Economics, Taylor & Francis Journals, vol. 51(45), pages 4882-4901, September.
    2. Babatunde Buraimo & Giuseppe Migali & Rob Simmons, 2022. "Impacts of the Great Recession on sport: evidence from English Football League attendance demand [US household tourism expenditure and the great recession: an analysis with the consumer expenditure," Oxford Economic Papers, Oxford University Press, vol. 74(1), pages 155-177.
    3. Francesco Addesa & Alexander John Bond, 2021. "Determinants of stadium attendance in Italian Serie A: New evidence based on fan expectations," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
    4. Qi Ge & Brad R. Humphreys & Kun Zhou, 2020. "Are Fair Weather Fans Affected by Weather? Rainfall, Habit Formation, and Live Game Attendance," Journal of Sports Economics, , vol. 21(3), pages 304-322, April.
    5. Hayley Jang & Young Hoon Lee & Rodney Fort, 2019. "Winning In Professional Team Sports: Historical Moments," Economic Inquiry, Western Economic Association International, vol. 57(1), pages 103-120, January.
    6. Lucas M. Besters & Jan (J.C.) van Ours & Martin A. van Tuijl, 2018. "How outcome uncertainty, loss aversion and team quality affect stadium attendance in Dutch professional football," Tinbergen Institute Discussion Papers 18-082/V, Tinbergen Institute.
    7. Besters, Lucas, 2018. "Economics of professional football," Other publications TiSEM d9e6b9b7-a17b-4665-9cca-1, Tilburg University, School of Economics and Management.
    8. Valenti, Maurizio & Scelles, Nicolas & Morrow, Stephen, 2020. "The determinants of stadium attendance in elite women’s football: Evidence from the UEFA Women's Champions League," Sport Management Review, Elsevier, vol. 23(3), pages 509-520.
    9. Hojun Sung & Hyunwoong Pyun, 2023. "Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1," Journal of Sports Economics, , vol. 24(6), pages 717-736, August.
    10. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Predicting season ticket holder loyalty using geographical information," Applied Economics Letters, Taylor & Francis Journals, vol. 25(4), pages 272-277, February.
    11. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2019. "Football Spectator No-Show Behavior," Journal of Sports Economics, , vol. 20(4), pages 580-602, May.
    12. Besters, Lucas M. & van Ours, Jan C. & van Tuijl, Martin A., 2019. "How outcome uncertainty, loss aversion and team quality affect stadium attendance in Dutch professional football," Journal of Economic Psychology, Elsevier, vol. 72(C), pages 117-127.

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