When Going in Circles is Going Backward: Outcome Uncertainty in NASCAR
AbstractUsing data from the 2007, 2008, and 2009 National Association for Stock Car Auto Racing (NASCAR) seasons, this article shows that the uncertainty of outcome hypothesis pertains to both race attendance and television audience, with the former only responding to season-level uncertainty and the latter responding to both race-level and season-level uncertainties. Counter to conventional wisdom, the price of gasoline and unemployment were unrelated to the reported level of attendance. Furthermore, NASCAR broadcasts lose audience when competing against other high-interest sporting events and declines in both television ratings and audience size during the NASCAR season were not unique to 2009. Overall, the empirical evidence suggests that declining competitive balance might have been the common factor that reduced both television audiences and race attendance during this period.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by in its journal Journal of Sports Economics.
Volume (Year): 12 (2011)
Issue (Month): 3 (June)
Contact details of provider:
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Young Hoon Lee & Jigyu Chung & Joonho Kang, 2012. "Ex Ante and Ex Post Expectation of Outcome Uncertainty and Television Viewership of a Baseball Game," Working Papers 1206, Research Institute for Market Economy, Sogang University.
- Frick, Bernd & Humphreys, Brad, 2011. "Prize Structure and Performance: Evidence from NASCAR," Working Papers 2011-12, University of Alberta, Department of Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.