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The Role of Patriotism in Explaining TV Audience of National Team Games - Evidence from Four International Tournaments

Author

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  • Egon Franck
  • Stephan Nüesch

    (Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich)

Abstract

Existing studies about the determinants of the so-called couch potato audience in sports concentrate on the quality of the sporting contest which involves both the absolute playing strength of the competing teams and the relative evenness of the competition. Regarding national team competitions, however, we expect that the TV audience should also be driven by patriotism. Analyzing the couch potato audience of all matches during the FIFA World Cup 2006 in Switzerland, we find strong evidence that the TV ratings are highly affected by the size of the groups of foreign residents affiliated to the teams playing on the field. Whereas absolute playing strength impacts on the TV ratings too, the effect of evenness of the competition is insignificant.

Suggested Citation

  • Egon Franck & Stephan Nüesch, 2007. "The Role of Patriotism in Explaining TV Audience of National Team Games - Evidence from Four International Tournaments," Working Papers 0065, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0065
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    4. Osokin, N. & van Reeth, D., 2019. "TV Broadcasting of Major Football Tournaments in Russia: Economic Context and Consumer Preferences," Journal of the New Economic Association, New Economic Association, vol. 41(1), pages 159-185.
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    6. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
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    8. Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Sports on Television Viewership," Journal of Media Economics, Taylor & Francis Journals, vol. 23(1), pages 24-41.
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    10. Jye-Shyan Wang & Wen-Jhan Jane & Yu-Hung Cheng & Pei-Hsin Fang, 2021. "Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(3), pages 477-496, September.
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    More about this item

    Keywords

    TV audience; soccer; FIFA World Cup; patriotism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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