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The demand for test match cricket

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Author Info

  • Michael Hynds
  • Ian Smith

Abstract

Within an allocation of time framework, a demand function for test match cricket in Britain is estimated using 248 observations of daily attendances drawn from 52 matches over the period 1984 to 1992. We find that the time intensity of international cricket does have a mild deterrence effect on attendance as earnings rise. Consistent with other studies in the economics of sport, there is evidence that uncertainty of outcome augments demand. However, it is cricket, demographic and day specific, rather than economic, variables which account for most of the demand variation. The introduction in 1991 of test match cricket on Sundays added over 4000 spectators to total attendances.

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File URL: http://www.informaworld.com/openurl?genre=article&doi=10.1080/135048594358078&magic=repec&7C&7C8674ECAB8BB840C6AD35DC6213A474B5
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Bibliographic Info

Article provided by Taylor & Francis Journals in its journal Applied Economics Letters.

Volume (Year): 1 (1994)
Issue (Month): 7 ()
Pages: 103-106

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Handle: RePEc:taf:apeclt:v:1:y:1994:i:7:p:103-106

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Cited by:
  1. Men-Andri Benz & Leif Brandes & Egon Franck, 2006. "Do Soccer Associations Really Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome," Working Papers 0048, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2008.
  2. Kevin Alavy & Alison Gaskell & Stephanie Leach & Stefan Szymanski, 2006. "On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis," Working Papers 0631, International Association of Sports Economists & North American Association of Sports Economists.
  3. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.

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