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International franchising in Italy: trends and perspectives

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Author Info
Majocchi Antonio () (Department of Economics, University of Insubria, Italy)
Pavione Enrica () (Department of Economics, University of Pavia, Italy)
Abstract

In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.

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Paper provided by Department of Economics, University of Insubria in its series Economics and Quantitative Methods with number qf0215.

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Length: 18 pages
Date of creation: Sep 2002
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Handle: RePEc:ins:quaeco:qf0215

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  7. Doornik, Jurgen A & Hendry, David F & Nielsen, Bent, 1998. " Inference in Cointegrating Models: UK M1 Revisited," Journal of Economic Surveys, Blackwell Publishing, vol. 12(5), pages 533-72, December. [Downloadable!] (restricted)
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  9. repec:cup:etheor:v:8:y:1992:i:2:p:188-202 is not listed on IDEAS
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