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International franchising in Italy: trends and perspectives

Author

Listed:
  • Majocchi Antonio

    (Department of Economics, University of Insubria, Italy)

  • Pavione Enrica

    (Department of Economics, University of Pavia, Italy)

Abstract

In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.

Suggested Citation

  • Majocchi Antonio & Pavione Enrica, 2002. "International franchising in Italy: trends and perspectives," Economics and Quantitative Methods qf0215, Department of Economics, University of Insubria.
    • Handle: RePEc:ins:quaeco:qf0215
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    File URL: https://www.eco.uninsubria.it/RePEc/pdf/QF2002_27.pdf
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    References listed on IDEAS

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