Amar Cheema () Peter Leszczyc Rajesh Bagchi Richard Bagozzi James Cox Utpal Dholakia Eric Greenleaf Amit Pazgal Michael Rothkopf Michael Shen Shyam Sunder Robert Zeithammer
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With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms. Copyright Springer Science + Business Media, Inc. 2005
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Volume (Year): 16 (2005) Issue (Month): 3 (December) Pages: 401-413 Download reference. The following formats are available: HTML
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