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Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

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Author Info

  • Amar Cheema

    ()

  • Peter Leszczyc
  • Rajesh Bagchi
  • Richard Bagozzi
  • James Cox
  • Utpal Dholakia
  • Eric Greenleaf
  • Amit Pazgal
  • Michael Rothkopf
  • Michael Shen
  • Shyam Sunder
  • Robert Zeithammer

Abstract

With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms. Copyright Springer Science + Business Media, Inc. 2005

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File URL: http://hdl.handle.net/10.1007/s11002-005-5901-5
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 16 (2005)
Issue (Month): 3 (December)
Pages: 401-413

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Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:401-413

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: auctions; bidding; economic psychology; social dynamics; experimental economics;

References

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Cited by:
  1. Rolfe, John & Windle, Jill, 2006. "Using Field Experiments to Explore the Use of Multiple Bidding Rounds in Conservation Auctions," Discussion Papers 25801, International Association of Agricultural Economists.
  2. Yongfu He & Peter Popkowski Leszczyc, 2013. "The impact of jump bidding in online auctions," Marketing Letters, Springer, vol. 24(4), pages 387-397, December.

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