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Content
2019
- 397-404 Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
In: Strategic Innovative Marketing and Tourism
by Sofia Gkarane & Lenoudias Efstratios-Marinos & Chris A. Vassiliadis & Yannis Vassiliadis
- 397-407 Efficiency of Cultural Routes: Between Wish and Reality
In: Caring and Sharing: The Cultural Heritage Environment as an Agent for Change
by Andreea Andrei & Aurel Mototolea & Cătălin Nopcea
- 399-407 Leadership for Achieving Sustainable Development: Social and Environmental Concerns
In: Sustainable Leadership for Entrepreneurs and Academics
by Luz Dary González Cortés
- 405-412 The End of Marketing as You Know It. Or Not!
In: Strategic Innovative Marketing and Tourism
by Dorin C. Coita & Adela L. Popa & Teodora M. Tarcza & Naiana N. Ţarcă & Dinu V. Sasu & Remus Roşca
- 405-422 Gold Market and Selected Stock Markets–Granger Causality Analysis
In: Effective Investments on Capital Markets
by Katarzyna Mamcarz
- 407-418 Towards Developing Smart Cities: Evidence from GIS Analysis on Tourists’ Behavior Using Social Network Data in the City of Athens
In: Smart Tourism as a Driver for Culture and Sustainability
by Athanasios Koutras & Ioannis A. Nikas & Alkiviadis Panagopoulos
- 409-419 Cultural Symbols in the Context of Communication—Identity Label and Link of Social Cohesion
In: Caring and Sharing: The Cultural Heritage Environment as an Agent for Change
by Varvara Buzilă & Svetlana Lazăr
- 409-419 Leading Ways to Increase the Shelf Life of Meat Products
In: Sustainable Leadership for Entrepreneurs and Academics
by Gennady Pithikov & Sergey Tikhonov & Ekaterina Yalunina
- 411-421 The Three Paradigms of Social Organization
In: Economic and Financial Challenges for Eastern Europe
by Theodore Papailias
- 413-421 Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations
In: Strategic Innovative Marketing and Tourism
by Tomáš Šula
- 419-431 Porto as a Smart Destination. A Qualitative Approach
In: Smart Tourism as a Driver for Culture and Sustainability
by Pedro Liberato & Elisa Alén & Dália Liberato
- 421-431 Ranking-Based Municipalities’ Leadership: Quality of Life Evaluation Technology and Management
In: Sustainable Leadership for Entrepreneurs and Academics
by Inna Kulkova & Anastasia Ragozina & Alla Golovina
- 423-431 The Dynamic Synergy in Communication and Tourism Development Is Calling the City of Katerini, Greece
In: Strategic Innovative Marketing and Tourism
by Erasmia Patsiou
- 423-434 Prospective Employee Attitudes Toward Public and Private Sector Employment: A Comparison Study of a Belgian and Two Greek University Student Groups
In: Economic and Financial Challenges for Eastern Europe
by Alexandros G. Sahinidis & Georgia Tsakni & Dimitrios Kallivokas
- 423-438 Investment Decision Support on Precious Metal Market with Use of Binary Representation
In: Effective Investments on Capital Markets
by Krzysztof Piasecki & Michał Dominik Stasiak & Żaneta Staszak
- 433-440 Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace
In: Strategic Innovative Marketing and Tourism
by Panagiota Argyri
- 433-442 Leadership Excellence in Management of Sustainable Development of Meat-Processing Enterprises
In: Sustainable Leadership for Entrepreneurs and Academics
by Iryna Markina & Oksana Zhylinska & Yevheniia Bolshakova
- 433-449 An Analysis of the Electronic Presence of National Parks in Greece
In: Smart Tourism as a Driver for Culture and Sustainability
by Aristotelis Martinis & Athena Papadatou & Katerina Kabassi
- 435-444 ASPiRiN Methodics of Business-Planning
In: Economic and Financial Challenges for Eastern Europe
by Mykhailo Maksymov
- 439-455 Underdevelopment of the Financial Market in China as a Barrier to the Internationalization of the Renminbi
In: Effective Investments on Capital Markets
by Katarzyna Twarowska
- 441-449 Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island
In: Strategic Innovative Marketing and Tourism
by Sandra Dias Faria & Ruben Andrade & João Couto
- 443-453 Ecologization of Land Use and Agricultural Leading Enterprises
In: Sustainable Leadership for Entrepreneurs and Academics
by Mykola Syomych & Iryna Markina & Mykhailo Kobchenko
- 445-460 Exploring Irrigation Water Issue Through Quantitative SWOT Analysis: The Case of Nestos River Basin
In: Economic and Financial Challenges for Eastern Europe
by Dimitra Lazaridou & Anastasios Michailidis & Marios Trigkas & Panagiotis Stefanidis
- 451-458 Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services
In: Strategic Innovative Marketing and Tourism
by George Pierrakos & Dimitra Latsou & Aspasia Goula
- 451-465 Towards Smart Creative Tourism
In: Smart Tourism as a Driver for Culture and Sustainability
by Lino Trinchini & Thanasis Spyriadis
- 455-461 Leading and Innovative Methods for Wheat Bread Production of Long-Term Storage
In: Sustainable Leadership for Entrepreneurs and Academics
by Natalia Zavorokhina & Olga Feofilaktova & Dmitriy Karh
- 457-471 The Mechanisms of Changes in the Infrastructure of the Payment Card Market—A Comparative Analysis of Poland and China
In: Effective Investments on Capital Markets
by Wiśniewski Jerzy Witold & Sokołowska Ewelina & Wu Jinghua
- 459-467 Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
In: Strategic Innovative Marketing and Tourism
by Harry Ph. Sophocleous & Andreas Masouras
- 461-471 How Do Mosquitoes Affect Tourism Enterprises in Greece?
In: Economic and Financial Challenges for Eastern Europe
by Lambros Tsourgiannis & Giannoula Florou & Theodoros Markopoulos & Sofia Anastasiadou & Christos Tsitsakis
- 463-470 Practical Aspects of Leadership in Neo-Industrialization: Quality and Storage of Meat Products
In: Sustainable Leadership for Entrepreneurs and Academics
by Sergey Tikhonov & Michael Lukinih & Roza Timakova
- 469-477 An Examination of Consumers’ Attitudes Towards Genetically Modified-Food: The Greek Case
In: Strategic Innovative Marketing and Tourism
by Lambros Tsourgiannis & Theodoros Markopoulos & Vasilis Zoumpoulidis
- 469-479 Central Government Tourism Policy and the Development of Sports Tourism in Mass Tourism Areas: The Case of Crete
In: Smart Tourism as a Driver for Culture and Sustainability
by Leonidas Gaitanakis & Ourania Vrondou & Stella Leivadi
- 473-480 Leadership, Economic Growth, and the New Industrialization
In: Sustainable Leadership for Entrepreneurs and Academics
by Yevgeny Animitsa & Natalia Novikova & Yury Klyuev
- 473-483 The Econometric Analysis of the Food Sector Performance on the Background of the Main Market at Warsaw Stock Exchange
In: Effective Investments on Capital Markets
by Dorota Żebrowska-Suchodolska & Andrzej Karpio
- 473-495 The Relationship Between Efficiency Measures and Environmental Pollution: An Empirical Study
In: Economic and Financial Challenges for Eastern Europe
by Panagiotis Fotis
- 479-486 App Store Optimization Factors for Effective Mobile App Ranking
In: Strategic Innovative Marketing and Tourism
by Makrina Karagkiozidou & Christos Ziakis & Maro Vlachopoulou & Theodosios Kyrkoudis
- 481-489 Lobbying for Public Interests as a Democratic Social Leadership Factor for Reforming Legislation
In: Sustainable Leadership for Entrepreneurs and Academics
by Inna Gryshova & Tetiana Tielkiniena & Aida Guliyeva
- 481-502 International Sports Bodies Application of Ecological Sustainability Mechanisms Affecting Sport Tourism Related Natural Environment
In: Smart Tourism as a Driver for Culture and Sustainability
by Ourania Vrondou & Panagiotis Dimitropoulos & Leonidas Gaitanakis
- 485-510 Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq
In: Effective Investments on Capital Markets
by Ahmet Demir & Sarkhel Shawkat & Bzhar Nasradeen Majeed & Taylan Budur
- 487-495 Websites and Facebook Profile Communication of Dentists in Oradea, Romania
In: Strategic Innovative Marketing and Tourism
by Felicia Constantin & Androniki Kavoura
- 491-501 The State as the Leader in Fighting International Terrorism in the Globalized World
In: Sustainable Leadership for Entrepreneurs and Academics
by Yuriy Voloshyn & Alina Zamula
- 497-503 Institutional and Organizational Efforts to Establish Primary Health Care in Greece
In: Strategic Innovative Marketing and Tourism
by Charalampos Platis & Nikoletta Kyritsi
- 497-508 Exploring the Teaching Quality of Greek Accounting Studies
In: Economic and Financial Challenges for Eastern Europe
by Sofia Asonitou & Athanasios Mandilas & Evangelos Chytis & Dimitra Latsou
- 503-510 Community-Based Tourism as the Leading Approach to the Rural Development
In: Sustainable Leadership for Entrepreneurs and Academics
by Jorge Alexander Mora & Olga Yamova & Taira Murtuzalieva
- 503-514 Burnout and Job Satisfaction: The Case of Physical Education Teachers in Local Sports Organizations
In: Smart Tourism as a Driver for Culture and Sustainability
by Evangelia Papasotiriou & Georgios Sidiropoulos & Stamatis Ntanos & Miltiadis Chalikias & Michalis Skordoulis & Dimitris Drosos
- 505-508 Actors in a Museum: Towards an Innovative Theatre Stage
In: Strategic Innovative Marketing and Tourism
by Stratis Panourios
- 509-515 Online Imagined Communities in the Airline Industry
In: Strategic Innovative Marketing and Tourism
by Efstathios Kefallonitis & Androniki Kavoura
- 509-523 Corporate Governance: A Comparative Analysis of the Accounts of the Telephone Companies Cosmote, Vodafone, and Wind
In: Economic and Financial Challenges for Eastern Europe
by Eleftherios Kleiousis & Angeliki Terzoglou & Dimitrios Valsamidis & Lambros Tsourgiannis
- 511-519 Leading Approaches in Maintenance of International Peace and Security
In: Sustainable Leadership for Entrepreneurs and Academics
by Ilona Kurovska & Boris Kofman & Anastasia Semenova
- 515-525 Emotional Intelligence of Employees in the Hospitality Sector: Exploring Its Effects on Job Satisfaction and Performance
In: Smart Tourism as a Driver for Culture and Sustainability
by Konstantinos Koronios & Athanasios Kriemadis & Panagiotis Dimitropoulos & Ioannis Douvis & Andreas Papadopoulos & Genovefa Manousaridou
- 517-522 Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience
In: Strategic Innovative Marketing and Tourism
by David McLain & Efstathios Kefallonitis
- 521-528 Mathematical Analysis of Political Leadership in Modern Russia
In: Sustainable Leadership for Entrepreneurs and Academics
by Valeriy Zarubin & Vera Makaridina
- 523-531 The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview
In: Strategic Innovative Marketing and Tourism
by Efstathios Kefallonitis & Konstantinos Kalligiannis
- 525-543 A Quantitative Analysis About Optimization of Number of Employees and Rebalancing Workload
In: Economic and Financial Challenges for Eastern Europe
by Yılmaz Gökşen & Osman Pala & Mustafa Ünlü
- 527-542 Enhancing Airports’ Employees Job Satisfaction with Training Techniques. Investing on IM.I.A. and the Case of Greek Airports’ Ground Handling Services
In: Smart Tourism as a Driver for Culture and Sustainability
by Dimitris Papayiannis & Sofoklis Skoultsos & Alexios-Patapios Kontis
- 529-532 Conclusions and Policy Implications for Business and Academia
In: Sustainable Leadership for Entrepreneurs and Academics
by Anetta Zielińska & Wadim Strielkowski
- 533-540 Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study
In: Strategic Innovative Marketing and Tourism
by Zoe-Charis Belenioti & George Tsourvakas & Chris A. Vassiliadis
- 541-550 The Sociological Approach to Tourism in the Period of Economic Crisis
In: Strategic Innovative Marketing and Tourism
by Labros Sdrolias & Dimitrios Tsiotas & Olga Kalantzi & Nikolaos Kakkos & Vasileios D. Spanos & Stefanos Koffas
- 543-562 Examining the Organizational-Financial Structure of Public-Private Destination Management Organizations
In: Smart Tourism as a Driver for Culture and Sustainability
by Isabel Carrillo-Hidalgo & Juan Ignacio Pulido-Fernández
- 545-557 The Effects of the Reformed CAP on the Local Economy in Rural Areas
In: Economic and Financial Challenges for Eastern Europe
by Theodoros Markopoulos & Christos Karelakis & Konstantinos Galanopoulos & Konstadinos Mattas
- 551-558 Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services
In: Strategic Innovative Marketing and Tourism
by Apostolos Giovanis & Androniki Kavoura & Ioannis Rizomyliotis & Sotiris Varelas & Aspasia Vlachvei
- 559-568 OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry
In: Strategic Innovative Marketing and Tourism
by Ioannis Paliokas & Stella Sylaiou & Nikolaos Katertsidis & Odysseas Tsakai & Alexandros Tzallas & Nikolaos Giannakeas & Markos Tsipouras & Konstantinos Votis & Vaggelis Nomikos
- 563-576 The Impact of Corporate Culture in the Performance of the Front Desk Employees—The Case of Five Star Hotels in Greece
In: Smart Tourism as a Driver for Culture and Sustainability
by Dimitrios Belias & Christos Mantas & Dimitrios Tsiotas
- 569-574 European Works Councils in the Hotel Industry
In: Strategic Innovative Marketing and Tourism
by Stephen J. Havlovic
- 575-582 Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process
In: Strategic Innovative Marketing and Tourism
by Eleni-Maria Mousouraki & Dimitrios Kardaras & George Stalidis & Stavroula Barbounaki & Eleutherios Papathanasiou
- 577-602 The Synthesis of the Variables Formulates Rewards System Culture (ReSCulture)
In: Smart Tourism as a Driver for Culture and Sustainability
by Theodoros Stavrinoudis & Christos Kakarougkas
- 583-592 Greek Consumers’ Awareness and Perceptions for Green Hotels and Green Furniture
In: Strategic Innovative Marketing and Tourism
by Ioannis Papadopoulos & Marios Trigkas & Aikaterini Papadopoulou & Argiro Mallisiova & Fotini Mpakogiorgou
- 593-602 Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side
In: Strategic Innovative Marketing and Tourism
by Alexios-Patapios Kontis & Georgia Dimopoulou
- 603-611 Tourism, Design and Disability?
In: Strategic Innovative Marketing and Tourism
by Maria Poli
- 603-618 The Contribution of HRM on the Development of Effective Organizational Culture in Hotel Units — The Case of Greek Hotels
In: Smart Tourism as a Driver for Culture and Sustainability
by Dimitrios Belias & Efstathios Velissariou & Ioannis Rossidis
- 613-622 Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania
In: Strategic Innovative Marketing and Tourism
by Florin Nechita & Robert Demeter & Victor-Alexandru Briciu & Sotiris Varelas & Androniki Kavoura
- 619-631 How to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journey
In: Smart Tourism as a Driver for Culture and Sustainability
by Medéia Veríssimo & Carlos Costa
- 623-627 The Dawn of GDPR: Implications for the Digital Business Landscape
In: Strategic Innovative Marketing and Tourism
by Charalampos Tziogas & Naoum Tsolakis
- 629-635 Strategic Synergies and Co-marketing: A Case Study of the Airline Sector
In: Strategic Innovative Marketing and Tourism
by Sotiris Varelas & Androniki Kavoura & Apostolos Giovanis & Teresa Borges-Tiago & Flavio Tiago
- 633-646 Governance and Sustainability of Cultural Megaprojects. Case Studies from Spain
In: Smart Tourism as a Driver for Culture and Sustainability
by Xosé Somoza Medina
- 637-644 Cyprus’s Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing
In: Strategic Innovative Marketing and Tourism
by Andreas Masouras & Ioannis Komodromos & Christos Papademetriou
- 645-651 The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model
In: Strategic Innovative Marketing and Tourism
by George Pierrakos & Evangelia Maritsa & Charalampos Platis & Dimitra Latsou & Sotiris Soulis
- 647-658 Earnings Predictability of the Greek Hospitality Industry During the Crisis
In: Smart Tourism as a Driver for Culture and Sustainability
by Panagiotis E. Dimitropoulos & Ourania Vrondou & Konstantinos Koronios
- 653-658 Reasons for Using Daily Deal Sites
In: Strategic Innovative Marketing and Tourism
by Aikaterini Stavrianea & Evangelia-Zoi Bara & Spyridon Mamalis
- 659-664 Does Sharing Economy Shape Consumers’ Attitudes?
In: Strategic Innovative Marketing and Tourism
by Merve Yanar Gürce
- 665-672 Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism
In: Strategic Innovative Marketing and Tourism
by Chara Agaliotou & Loukia Martha & Maria Vrasida
- 673-681 Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations
In: Strategic Innovative Marketing and Tourism
by Kleopatra Konstantoulaki & Ahmet Yigitbas & Apostolos Giovanis & Ioannis Rizomyliotis
- 683-691 Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study
In: Strategic Innovative Marketing and Tourism
by Dorin C. Coita & Maria Madela Abrudan & Mirabela Constanta Matei
- 693-701 Indian Cultural Institutions on Instagram
In: Strategic Innovative Marketing and Tourism
by Vasiliki Vrana & Faizan Khan & George Karavasilis & Evangelos Kehris & Dimitrios Kydros
- 703-709 Island Tourism: Keep It Smart and Sustainable—An Exploratory Approach
In: Strategic Innovative Marketing and Tourism
by Sónia Avelar
- 711-719 Senior Tourism in Europe: When There Are “No Boundaries”
In: Strategic Innovative Marketing and Tourism
by Sónia Avelar & Flávio Tiago & Teresa Borges-Tiago
- 721-726 Follow the Trail of Culture Through Time: The Use of Archeological Sites as Performance Space
In: Strategic Innovative Marketing and Tourism
by Katerina Nikolopoulou & Stratis Panourios
- 727-733 Tourism as a Process of Promoting and Developing Traditional Settlements
In: Strategic Innovative Marketing and Tourism
by Dionysia Fragkou & Dimitris Marnellos
- 735-743 Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
In: Strategic Innovative Marketing and Tourism
by Harry Ph. Sophocleous & Andreas Masouras & Christos Papademetriou
- 745-753 The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise
In: Strategic Innovative Marketing and Tourism
by Leszek Koziol & Janusz Zabek
- 755-762 A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites
In: Strategic Innovative Marketing and Tourism
by Victor-Alexandru Briciu & Robert Demeter & Florin Nechita & Androniki Kavoura & Arabela Briciu
- 763-770 Cyber Security: From Regulations and Policies to Practice
In: Strategic Innovative Marketing and Tourism
by Leandros Maglaras & Mohamed Amine Ferrag & Abdelouahid Derhab & Mithun Mukherjee & Helge Janicke
- 771-779 The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy
In: Strategic Innovative Marketing and Tourism
by Dorothea Papathanasiou-Zuhrt & Aldo Russo
- 781-789 The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: The Case of Greece
In: Strategic Innovative Marketing and Tourism
by Dimitrios Tsiotas & Spyros Niavis & Serafeim Polyzos
- 791-799 Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus
In: Strategic Innovative Marketing and Tourism
by Anna Efstathiou & Eleonore Zippelius
- 801-808 Innovative Mobile Tourism Services: The Case of ‘Greek at the Hotel’
In: Strategic Innovative Marketing and Tourism
by Ioanna Antoniou-Kritikou & Constandina Economou & Christina Flouda & Panagiotis Karioris
- 809-817 Modeling the International Tourism Demand as a Complex Network: The Case of the Global Inbound Tourism Market
In: Strategic Innovative Marketing and Tourism
by Dimitrios Tsiotas & Spyros Niavis & Dimitrios Belias & Labros Sdrolias
- 819-825 Netourwork Framework: A New Era in Strategic Innovative Networking System for Tourism Enterprises
In: Strategic Innovative Marketing and Tourism
by Sotiris Varelas
- 827-833 Social Media Celebrities and Para-social Relationships: The Chinese Context
In: Strategic Innovative Marketing and Tourism
by Meng Tao & Hamza Kaka Abdul Wahab & Jashim Khan
- 835-841 Environment and Tourism: An Interactive and Creative Relation—The Cases of Vorres Museum and a Cultural Network of Cities
In: Strategic Innovative Marketing and Tourism
by Elina Riga & Eleftheria Sklavounou
- 843-849 Trust and Role in the Sharing Economy
In: Strategic Innovative Marketing and Tourism
by Tao Meng & Chang He & Jashim Khan
- 851-857 Online Personal Selling, Need for Touch and e-Loyalty
In: Strategic Innovative Marketing and Tourism
by Jashim Khan & Zuo Na & Meng Tao
- 859-867 The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives
In: Strategic Innovative Marketing and Tourism
by Evangelos Papoulias & Efharis Mascha
- 869-876 Carrying Capacity Assessment for Tourism Development: A Strategic Approach
In: Strategic Innovative Marketing and Tourism
by Sotrios Varelas & Dimitrios Belias
- 877-884 YouTube Videos: A Destination Marketing Outlook
In: Strategic Innovative Marketing and Tourism
by Flavio Tiago & Filipa Moreira & Teresa Borges-Tiago
- 885-891 Strategic Innovations in Tourism Enterprises Through Blockchain Technology
In: Strategic Innovative Marketing and Tourism
by Sotirios Varelas & Panagiotis Georgitseas & Florin Nechita & Alexandros Sahinidis
- 893-901 Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora
In: Strategic Innovative Marketing and Tourism
by Despina A. Karayanni & Siva Ram Vemuri & Vasilis Ieronymakis
- 903-910 Adventure Tourism-Examining Cases of How It Can Contribute on Rural Development in Greece
In: Strategic Innovative Marketing and Tourism
by Dimitrios Belias
- 911-919 Responsibilities and Ethics of the Greek Businesses on Tourism Industry: An Explanatory Quantitative Research
In: Strategic Innovative Marketing and Tourism
by Despina A. Karayanni & Efthimios Dragotis
- 921-926 Culinary Innovation: The Path to Michelin Stars
In: Strategic Innovative Marketing and Tourism
by Magda Peistikou & Natasha Iliopoulou
- 927-934 Hotel Revenue Management Techniques and Successful Applications in the Greek Resort Hotels Sector
In: Strategic Innovative Marketing and Tourism
by Maria Douvrou
- 935-941 To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?
In: Strategic Innovative Marketing and Tourism
by Dimitrios Belias & Sotiris Varelas
- 943-953 Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?
In: Strategic Innovative Marketing and Tourism
by M. Chouaib Dakouan & M. Redouane Benabdelouahed
- 955-963 Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study
In: Strategic Innovative Marketing and Tourism
by Anna Efstathiou & Olga Efstathiou & Lina Psychopoulou
- 965-972 The Environmental Aspects of Packaging: Implications for Marketing Strategies
In: Strategic Innovative Marketing and Tourism
by Anastasios E. Politis & Christos Sarigiannidis & Vasilis Voutsinas
- 973-981 Come for Broadway, Stay for Bypass: Who Is New York’s Medical Tourist?
In: Strategic Innovative Marketing and Tourism
by Michele Thornton
- 983-987 Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies
In: Strategic Innovative Marketing and Tourism
by Anastasios E. Politis
- 989-997 Supporting Cultural Heritage Preservation Through Game-Based Crowdsourcing
In: Strategic Innovative Marketing and Tourism
by Lazaros Toumanidis & Enkeleda Bocaj & Panagiotis Kasnesis & Charalampos Z. Patrikakis
- 999-1006 Is Social Media Paying Its Money?
In: Strategic Innovative Marketing and Tourism
by Theodoros Oikonomidis & Konstantinos Fouskas
- 1007-1014 Consumers Against Luxury Brands: Towards a Research Agenda
In: Strategic Innovative Marketing and Tourism
by Antigone G. Kyrousi & Prokopis K. Theodoridis
- 1015-1020 Entrepreneurs: Why They Are Essential to Industry Success, Global Trends and Opportunities and How to Recruit Top Talent
In: Strategic Innovative Marketing and Tourism
by Lisa A. Tamilia
- 1021-1028 Hotel Satisfaction from Generation Y
In: Strategic Innovative Marketing and Tourism
by Irene (Eirini) Kamenidou & Spyridon Mamalis & Evangelia-Zoi Bara & Stavros Pavlidis
- 1029-1038 Blockchain and Its Role in the Internet of Things
In: Strategic Innovative Marketing and Tourism
by Mohamed Amine Ferrag & Leandros Maglaras & Helge Janicke
- 1039-1046 Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina
In: Strategic Innovative Marketing and Tourism
by Magda Peistikou & Natasha Iliopoulou
- 1047-1056 Comparison of Labor Productivity in Tourism and the Economy, Analysis of Selected Countries
In: Strategic Innovative Marketing and Tourism
by Wojciech Koziol & Anna Mikos
- 1057-1064 A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites
In: Strategic Innovative Marketing and Tourism
by Ioannis Paliokas & Stella Sylaiou
- 1065-1073 Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination
In: Strategic Innovative Marketing and Tourism
by Nergis Aziz & Barry A. Friedman
- 1075-1083 Crisis Management Within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations
In: Strategic Innovative Marketing and Tourism
by Foteini Giannopoulou
- 1085-1092 A Literature Review of Smartphone Geolocation Technologies
In: Strategic Innovative Marketing and Tourism
by Theodoros Oikonomidis & Konstantinos Fouskas
- 1093-1101 Entrepreneur Without Intention with Websites as a Communication Tool: Current Trends in Romania
In: Strategic Innovative Marketing and Tourism
by Felicia Constantin & Androniki Kavoura
- 1103-1110 Digital Self in the Making: An Exploratory Study About Luxury Consumers on Social Media
In: Strategic Innovative Marketing and Tourism
by Eirini Koronaki & Athina Y. Zotou
- 1111-1119 Concept Hotels: Offering Unique Experiences to Travelers and Increased Profitability to Businesses
In: Strategic Innovative Marketing and Tourism
by Maria Douvrou
- 1121-1129 Sustainable Development of Skills for the Tourism Sector and Its Financial Impact
In: Strategic Innovative Marketing and Tourism
by Sofia Asonitou & Chara Kottara
- 1131-1139 Participatory Design for Culture Change: The Case of the National Library of Greece Rebranding Process
In: Strategic Innovative Marketing and Tourism
by Stephania Xydia
- 1141-1149 Resilient Tourism in a Resilient Cultural Heritage Site
In: Strategic Innovative Marketing and Tourism
by Vanni Resta & Fabio Perossini
- 1151-1158 Cultural Innovation Management: Pilot-Research in Production Units, Greece, 2017–2018
In: Strategic Innovative Marketing and Tourism
by Olga Tsakirides
- 1159-1167 Developing the Museum-Monumental Experience from Linear to Interactive Using Chatbots
In: Strategic Innovative Marketing and Tourism
by Lazaros Toumanidis & Petros Karapetros & Christos Giannousis & Dimitrios G. Kogias & Michalis Feidakis & Charalampos Z. Patrikakis
- 1169-1177 E-Procurement in Public Hospitals in Greece
In: Strategic Innovative Marketing and Tourism
by Charalampos Platis & Ioannis Karafyllis & Georgia Kaoura
- 1179-1187 Castel Lagopesole: From an Empty Shell to a Lucrative Venture. Digital Heritage and Community Empowerment
In: Strategic Innovative Marketing and Tourism
by Dorothea Papathanasiou-Zuhrt & Aldo Russo
- 1189-1197 Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections
In: Strategic Innovative Marketing and Tourism
by Dorothea Papathanasiou-Zuhrt & Aldo Russo
- 1199-1206 Location-Aware Technologies: How They Affect Customer Experience
In: Strategic Innovative Marketing and Tourism
by Olga Pachni-Tsitiridou & Konstantinos Fouskas
- 1207-1214 Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality
In: Strategic Innovative Marketing and Tourism
by Anastasia Kastanidou
- 1215-1222 Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions
In: Strategic Innovative Marketing and Tourism
by Zoe-Charis Belenioti & George Tsourvakas & Chris A. Vassiliadis
- 1223-1233 Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation
In: Strategic Innovative Marketing and Tourism
by Jose G. Vargas Hernandez & Elsa Patricia Orozco Quijano & Cesar Francisco Cárdenas-Dávila & Julio Cesar Ceniceros-Angulo
- 1235-1244 An Exploration of Employability Competences of Greek Accountants: The Employers’ Opinion
In: Strategic Innovative Marketing and Tourism
by Sofia Asonitou
- 1245-1250 Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study
In: Strategic Innovative Marketing and Tourism
by Alexandros G. Sahinidis & George Polychronopoulos & Dimitrios Kallivokas
- 1251-1259 Artificial Intelligence (AI) Impact on Digital Marketing Research
In: Strategic Innovative Marketing and Tourism
by Dimitris C. Gkikas & Prokopis K. Theodoridis
- 1261-1268 United States Small Employers: A New Marketing Channel for Medical Tourism?
In: Strategic Innovative Marketing and Tourism
by Michele Thornton
- 1269-1277 Country-of-Origin Preferences and Networks in Medical Tourism: Beyond the Reach of Providers?
In: Strategic Innovative Marketing and Tourism
by Klaus Schmerler
- 1279-1285 Flowering Local Community Participation: Culture and Nature as Cradles of Sustainable Development Via “KOINONO Tinos Art Gathering”
In: Strategic Innovative Marketing and Tourism
by Christos Artemis & Olga Tsakirides
- 1287-1295 Online Presence of Tour Companies in the Azores
In: Strategic Innovative Marketing and Tourism
by Sandra Faria & Nuno Pereira & Maria Tiago & Flávio Tiago & João Couto
- 1297-1301 Fighting Recession with Art: Innovative Suggestions from Pioneers in Opera—The Case of “The Medium Project”
In: Strategic Innovative Marketing and Tourism
by Raia Tsakiridis & Andreas Tselikas & Olga Tsakirides
- 1303-1310 Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry
In: Strategic Innovative Marketing and Tourism
by Alexios-Patapios Kontis & Sofoklis Skoultsos & Dimitris Papayiannis
- 1311-1317 The Wine Lab: Generating Innovation Between Practice and Research—Exploring the Views from Wine Makers and Policy Makers
In: Strategic Innovative Marketing and Tourism
by Spyridon Mamalis & Irene Kamenidou & Alessio Cavicchi & Gigliola Paviotti
- 1319-1327 How Artificial Intelligence Affects Digital Marketing
In: Strategic Innovative Marketing and Tourism
by Prokopis K. Theodoridis & Dimitris C. Gkikas
2018
- 1-1 Erratum to: Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
In: Advances in National Brand and Private Label Marketing
by Mario D’Arco & Vittoria Marino
- 1-1 Erratum to: Customization 4.0: Proceedings of the 9thWorld Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
In: Customization 4.0
by Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang
- 1-1 Erratum to: Estimating Efficiency in the Presence of Extreme Outliers: A Logistic-Half Normal Stochastic Frontier Model with Application to Highway Maintenance Costs in England
In: Productivity and Inequality
by Alexander D. Stead & Phill Wheat & William H. Greene
- 1-3 Editorial Introduction
In: Modeling Innovation Sustainability and Technologies
by Albertina Dias & Bror Salmelin & David Pereira & Miguel Sales Dias
- 1-7 New Globalization or… quite the Opposite
In: Innovative Business Development—A Global Perspective
by Lia-Alexandra Baltador
- 1-7 Introduction
In: Applications of the Input-Output Framework
by Kakali Mukhopadhyay
- 1-10 Investor Reactions to Dividend Announcements of Companies Listed on the Warsaw Stock Exchange
In: Contemporary Trends in Accounting, Finance and Financial Institutions
by Leszek Czapiewski & Jarosław Kubiak
- 1-10 Concentration of Hospital Infrastructural Resources as a Source of Inequalities in Access to Health Care Benefits in Poland
In: Finance and Sustainability
by Paulina Ucieklak-Jeż & Agnieszka Bem & Rafał Siedlecki & Paweł Prędkiewicz
- 1-12 Spatial Analysis of Research-Productivity Nexus: A Case of Thai Rice Sector
In: Advances in Panel Data Analysis in Applied Economic Research
by Waleerat Suphannachart
- 1-12 Flattening Phillips Curve, “Passive” Policy, and Incidence of the Self-fulfilling Prophecy in a Standard New-Keynesian Model with Financial Accelerator
In: Emerging Issues in the Global Economy
by Alexie Alupoaiei
- 1-13 An Analysis of the Status of CSR Practice in the South African Business Context: A Framework for Analysis
In: Advances in Time Series Data Methods in Applied Economic Research
by Elrida Vos & Niël Oberholzer
- 1-14 The Impact of Corporate Income Taxation on Location Choice of Investments: Separate Accounting Versus Formula Apportionment
In: The Impact of Globalization on International Finance and Accounting
by Hulya Celebi
- 1-15 A Conceptual Architectural Design for Intelligent Health Information System: Case Study on India
In: Quality, IT and Business Operations
by Sachin Kumar & Saibal K. Pal & Ram Pal Singh
- 1-15 The Determinants of Nonperforming Loans: The Case of Turkey
In: Emerging Trends in Banking and Finance
by Korhan K. Gökmenoğlu & Emmanuela G. Kenfack & Barış Memduh Eren
- 1-16 Factors Affecting the Internal Audit Effectiveness: A Survey of the Polish Private and Public Sectors
In: Efficiency in Business and Economics
by Piotr Bednarek
- 1-17 Social Accounting in Italy: The Pioneering Contribution of Women Scholars
In: Gender Issues in Business and Economics
by Maria-Gabriella Baldarelli & Mara Baldo
- 1-19 Estimating Efficiency in the Presence of Extreme Outliers: A Logistic-Half Normal Stochastic Frontier Model with Application to Highway Maintenance Costs in England
In: Productivity and Inequality
by Alexander D. Stead & Phill Wheat & William H. Greene
- 1-20 The End of Euro
In: Economy, Finance and Business in Southeastern and Central Europe
by Miroslav Prokopijević
- 1-23 Financing Management of Companies
In: Governing Business Systems
by Eleonora Kontuš
- 3-8 Social, Economic, and Academic Leadership for Sustainable Development of Business and Education in the Future: An Introduction
In: Leadership for the Future Sustainable Development of Business and Education
by Wadim Strielkowski & Oksana Chigisheva
- 3-10 Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
In: Advances in National Brand and Private Label Marketing
by Hanna Gendel-Guterman & Shalom Levy
- 3-11 Information Asymmetry, Liquidity and the Dynamic Volume-Return Relation in Panel Data Analysis
In: Contemporary Trends and Challenges in Finance
by Przemysław Garsztka & Paweł Kliber
- 3-13 Strategic Management for the Twenty-First Century
In: Emerging Challenges in Business, Optimization, Technology, and Industry
by Gerard W. Cleaves
- 3-14 Research on Differential Pricing and Coordination Mechanism of Second-Class Supply Chain of New Products and Remanufactured Products
In: Recent Developments in Data Science and Business Analytics
by Hubiao Li
- 3-14 Car-Oriented Mobility Culture from the Point of View of Polish Households’ Expenditures
In: New Research Trends in Transport Sustainability and Innovation
by Anna Urbanek
- 3-15 Portuguese Heritage in the UAE: Authenticity in Archaeology and Tourism
In: Innovative Approaches to Tourism and Leisure
by Adriaan De Man
- 3-17 User-Centered Service Innovation for Commercial Vehicles: Plugging in the Handyman Market
In: Customization 4.0
by Kate Spierings & Nicole Eikelenberg & Dirk Snelders & Froukje Sleeswijk Visser
- 3-20 Mainstream Economics Versus Behavioral Economics—A Contribution to Reflection
In: Problems, Methods and Tools in Experimental and Behavioral Economics
by Ewa Mazur-Wierzbicka
- 3-25 Core Inflation Dynamics and Impact of Demand and Supply Shocks: Evidence from India
In: Current Issues in the Economy and Finance of India
by Priyanka Sahu & Naresh Kumar Sharma
- 7-18 Living Labs and Open Innovation in European Context
In: Modeling Innovation Sustainability and Technologies
by Albertina Dias & Bror Salmelin
- 9-17 Organizational Leadership as a Problem: Current State and Solutions (Socio-legal Aspect)
In: Leadership for the Future Sustainable Development of Business and Education
by Apollinariya A. Sapfirova & Tatiana L. Adrianovskaya & Evgeniya G. Vasilyeva
- 9-20 Future Research Directions on Web-Based Educational Systems
In: Innovative Business Development—A Global Perspective
by Ioana Andreea Bogoslov
- 9-36 The Evolution of Input–Output Analysis
In: Applications of the Input-Output Framework
by Paul J. Thomassin
- 11-16 Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work
In: Advances in National Brand and Private Label Marketing
by Vanessa Steppuhn
- 11-25 Supporting of Swiss Franc Borrowers and Sustainability of the Banking Sector in Poland
In: Finance and Sustainability
by Michał Buszko
- 11-26 Two-Asset Portfolio with Triangular Fuzzy Present Values—An Alternative Approach
In: Contemporary Trends in Accounting, Finance and Financial Institutions
by Krzysztof Piasecki & Joanna Siwek
- 13-21 Density Forecasts of Emerging Markets’ Exchange Rates Using Monte Carlo Simulation with Regime Switching
In: Contemporary Trends and Challenges in Finance
by Krystian Jaworski
- 13-21 European Union at a Crossroads: What Could the Next 60 Years Bring About?
In: Emerging Issues in the Global Economy
by Lia-Alexandra Baltador
- 13-28 Application of Thermodynamics Entropy Concept in Financial Markets
In: Advances in Panel Data Analysis in Applied Economic Research
by Sellamuthu Prabakaran
- 15-20 Deconstructing the Appeal of Toxic Leaders
In: Emerging Challenges in Business, Optimization, Technology, and Industry
by Tiffany Keller Hansbrough
- 15-24 Asset Structure of Commercial Banks and Its Impact on Profit Levels
In: Advances in Time Series Data Methods in Applied Economic Research
by Mário Papík & Lenka Chorvatovičová
- 15-26 Environmental Sustainability as a Determinant of Foreign Direct Investments: Empirical Evidence from Sweden
In: The Impact of Globalization on International Finance and Accounting
by Olga Golubeva
- 15-27 GT Planner Used as a Tool for Sustainable Development of Transport Infrastructure
In: New Research Trends in Transport Sustainability and Innovation
by Ireneusz Celiński
Printed from https://ideas.repec.org/s/spr/prbchp25.html
