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The Impact of Digitalization in Romanian Automotive Industry

In: Digital Economy and New Value Creation

Author

Listed:
  • Mihaela Cornelia Sandu

    (University of Bucharest)

  • Irina-Virginia Drăgulănescu

    (University of Bucharest)

  • Ane-Mari Androniceanu

    (Bucharest University of Economic Studies)

Abstract

Nowadays, digitalization is as important as innovation for the good well of the economy. In different industries, robots of different categories have taken over almost entirely the production process from humans. In this way the production was increased and the final cost decreased. In all day practice we can find difference between digitization, digitalization and digital transformation, so we will explore this area in the theoretical part of the paper. Also, we refer to industry 4.0 that describes the trend toward automatization and data exchange in technologies and manufacturing process. In the practical part of the paper, the purpose was to determine the impact of digitalization on a Romanian company, Automotive Dacia. Because of the lack of information about the company, we will consider fixed assets as the investment in modernization and digitalization. We will develop a linear regression model having as dependent variable the profit and independent variable the fixed assets and employees. We saw the direct impact of fixed assets on profit and the negative impact of employees. As we expected, the production increased using the new technology even if the initial cost to implement these new technologies for the company was significant. The limitation of our study is given by the lack of transparency of the company but in the future, we intend to find more data and expand the study in another paper.

Suggested Citation

  • Mihaela Cornelia Sandu & Irina-Virginia Drăgulănescu & Ane-Mari Androniceanu, 2022. "The Impact of Digitalization in Romanian Automotive Industry," Springer Proceedings in Business and Economics, in: Mihail Busu (ed.), Digital Economy and New Value Creation, pages 61-70, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-07265-9_6
    DOI: 10.1007/978-3-031-07265-9_6
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