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The Significance of Wellness and Its Presence in the Life of the Romanian Young Generation

In: Navigating Through the Crisis: Business, Technological and Ethical Considerations

Author

Listed:
  • Elisabeta Ilona Molnar

    (University of Szeged)

  • Greta Gulyas

    (University of Szeged)

Abstract

Identifying the significance of wellness for young people in Romania has been both a challenge for the present chapter and a source of inspiration. The increasingly popular alternative medicine combined with various other healing activities leads to the prevention of illnesses, and this triggers the growing popularity of wellness, a concept already acknowledged on an international level. This trend prevails all over the world on various levels and in various forms – and intertwined with tourism, they form a new dynamic and fast-developing branch of the industry, i.e. wellness tourism. Naturally, in different parts of the world, this entails various forms which depend on the mentality, culture and living standards of the given region. The present study features the literature review and a quantitative research conducted based on a questionnaire completed by young people, Millennials and Z Generations. The results of the research reflect young people’s motivation to travel for wellness, destination as wellness travellers, and their willingness to spend money when travelling.

Suggested Citation

  • Elisabeta Ilona Molnar & Greta Gulyas, 2022. "The Significance of Wellness and Its Presence in the Life of the Romanian Young Generation," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian Văduva (ed.), Navigating Through the Crisis: Business, Technological and Ethical Considerations, chapter 0, pages 1-18, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-82751-9_1
    DOI: 10.1007/978-3-030-82751-9_1
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