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The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Emili Vizuete-Luciano

    (University of Barcelona)

  • Sefa Boria-Reverter

    (University of Barcelona)

  • María Luisa Solé-Moro

    (University of Barcelona)

  • Ana María Argila-Irurita

    (University of Barcelona)

Abstract

The forgotten effects theory has been widely developed by different researchers because of its wide applications and validity for decision-makers in the decision-making process. In this paper we develop the application of this theory in the case of consumer decision-making in search of the best choice based on their characteristics. For this, we located our research in the city of Barcelona (Spain), because it is a cosmopolitan city and a reference at European level. We have carried out a research for which we have had the assistance of four experts in the field. The main advantage of this model is that it allows second-generation effects to be considered in decision-making, which could go unnoticed by the decision-maker at first, thus reducing the uncertainty associated with the process.

Suggested Citation

  • Emili Vizuete-Luciano & Sefa Boria-Reverter & María Luisa Solé-Moro & Ana María Argila-Irurita, 2022. "The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 18-30, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-06581-1_3
    DOI: 10.1007/978-3-031-06581-1_3
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