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Measuring the Acceptance and Fitness of Digital Mailing System Usage in University Environment

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Nindya Yunita

    (Universitas Medan Area)

  • Andre Hasudungan Lubis

    (Universitas Medan Area)

  • Muthya Rahmi Darmansyah

    (Universitas Medan Area)

Abstract

The usage of ICT in university is commonly to be found recently. For instance, the traditional means of mailing process has been shifting into a digital way. As a new method of mailing, SUSITAO was built to assist the academic community to communicate more efficient and quickly deliver the messages. Nevertheless, the acceptance and technology fit for the task are necessary to be explore. The study scrutinizes the acceptance and fitness of the digital mailing system by combining the technology acceptance model and task-technology fit. The variable used are perceived usefulness, perceived ease of use, attitude, behavioral intention, task-technology fit, and actual use. The result found that usefulness is the strongest variable among others. However, task-technology fit is only affecting the acceptance predictor. The theoretical and practical implications are presented and discussed further.

Suggested Citation

  • Nindya Yunita & Andre Hasudungan Lubis & Muthya Rahmi Darmansyah, 2023. "Measuring the Acceptance and Fitness of Digital Mailing System Usage in University Environment," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 831-847, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_55
    DOI: 10.1007/978-3-031-42511-0_55
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