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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

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  1. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
  2. Felix Martin & Fu Tao-Peng, 2017. "Morality matters? Consumer identification with celebrity endorsers in China," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 272-289, December.
  3. Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
  4. S. Venus Jin & Aziz Muqaddam, 2019. "Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 522-537, September.
  5. Taerin Chung & Kwang-Yong Lee & Uk Kim, 2022. "The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
  6. Fink, Janet S. & Parker, Heidi M. & Cunningham, George B. & Cuneen, Jacquelyn, 2012. "Female athlete endorsers: Determinants of effectiveness," Sport Management Review, Elsevier, vol. 15(1), pages 13-22.
  7. Eleonora Seimiene & Tamara Jankovic, 2014. "Impact Of Congruence Between Sports Celebrity And Brand Personality On Purchase Intention: The Case Of Mineral Water Category In Lithuania," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
  8. repec:kap:iaecre:v:14:y:2008:i:2:p:247-256 is not listed on IDEAS
  9. Lin Fang & Yanqing Jiang, 2015. "Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(8), pages 153-173, August.
  10. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
  11. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  12. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
  13. Xenia Raufeisen & Linda Wulf & Sören Köcher & Ulya Faupel & Hartmut H. Holzmüller, 2019. "Spillover effects in marketing: integrating core research domains," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 249-267, December.
  14. Daha Tijjani Abdurrahaman & Zahir Osman, 2017. "Development of conceptual framework for Nigerian generation Y-ers’ purchase intention and response towards indigenous celebrity-endorsed products: A PLS-SEM Study on Selected Mobile Service Provider," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(1), pages 49-59.
  15. Ilicic, Jasmina & Webster, Cynthia M., 2011. "Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention," Australasian marketing journal, Elsevier, vol. 19(4), pages 230-237.
  16. Bentivegna, Fernando Jucá, 2002. "Fatores de impacto no sucesso do marketing boca a boca on-line," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 42(1), January.
  17. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
  18. John Fizel & Chris McNeil & Timothy Smaby, 2008. "Athlete Endorsement Contracts: The Impact of Conventional Stars," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 14(2), pages 247-256, May.
  19. Palmeira, Mauricio & Spassova, Gerri & Keh, Hean Tat, 2015. "Other-serving bias in advice-taking: When advisors receive more credit than blame," Organizational Behavior and Human Decision Processes, Elsevier, vol. 130(C), pages 13-25.
  20. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  21. Carlson, Brad D. & Donavan, D. Todd & Deitz, George D. & Bauer, Brittney C. & Lala, Vishal, 2020. "A customer-focused approach to improve celebrity endorser effectiveness," Journal of Business Research, Elsevier, vol. 109(C), pages 221-235.
  22. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  23. Cornelius, Britta & Natter, Martin & Faure, Corinne, 2010. "How storefront displays influence retail store image," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 143-151.
  24. Leonardo Aureliano da Silva & Evandro Luiz Lopes & Otávio Bandeira De Lamônica Freire & Dirceu da Silva, 2015. "The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study," Brazilian Business Review, Fucape Business School, vol. 12(4), pages 57-78, June.
  25. Haina Ding & Alexander Molchanov & Philip Stork, 2011. "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, vol. 22(2), pages 147-163, June.
  26. Zamudio, César, 2016. "Matching with the stars: How brand personality determines celebrity endorsement contract formation," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 409-427.
  27. Saldanha, Natalya & Mulye, Rajendra & Rahman, Kaleel, 2018. "Who is the attached endorser? An examination of the attachment-endorsement spectrum," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 242-250.
  28. Mathys, Juliane & Burmester, Alexa B. & Clement, Michel, 2016. "What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 428-448.
  29. Bo-Chiuan Su & Li-Wei Wu & Hongxi Lin & Chieh-An Lin, 2023. "The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention," Sustainability, MDPI, vol. 15(1), pages 1-21, January.
  30. Chin-Tsai Lin & Kuo-Ching Wang & Wen-Yu Chen, 2008. "Female tour leaders as advertising endorsers," The Service Industries Journal, Taylor & Francis Journals, vol. 28(9), pages 1265-1275, November.
  31. Carsten Erfgen & Henrik Sattler & Isabel Victoria Villeda, 2016. "Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 17(1), pages 49-67, April.
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