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Communication Strategies and Product Line Design

Citations

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Cited by:

  1. Dmitri Kuksov, 2007. "Brand Value in Social Interaction," Management Science, INFORMS, vol. 53(10), pages 1634-1644, October.
  2. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  3. Cai, W. & Singham, D.I., 2018. "A principal–agent problem with heterogeneous demand distributions for a carbon capture and storage system," European Journal of Operational Research, Elsevier, vol. 264(1), pages 239-256.
  4. Dmitri Kuksov & Yuanfang Lin, 2017. "Signaling Low Margin Through Assortment," Management Science, INFORMS, vol. 63(4), pages 1166-1183, April.
  5. Dmitri Kuksov & Yuanfang Lin, 2010. "Information Provision in a Vertically Differentiated Competitive Marketplace," Marketing Science, INFORMS, vol. 29(1), pages 122-138, 01-02.
  6. Nanda Kumar & Ram Rao, 2006. "Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing," Marketing Science, INFORMS, vol. 25(2), pages 188-199, 03-04.
  7. Skreta, Vasiliki & Doval, Laura, 2021. "Purchase history and product personalization," CEPR Discussion Papers 15969, Centre for Economic Policy Research.
  8. Li, Dong, 2020. "When less is more: Recovery technology investment and segmentation for uptime-centered services," European Journal of Operational Research, Elsevier, vol. 286(1), pages 267-281.
  9. Laura J. Kornish & Qiuping Li, 2010. "Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives," Marketing Science, INFORMS, vol. 29(1), pages 108-121, 01-02.
  10. Debanjan Mitra & Peter N. Golder, 2006. "How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries," Marketing Science, INFORMS, vol. 25(3), pages 230-247, 05-06.
  11. Bing Jing, 2006. "On the Profitability of Firms in a Differentiated Industry," Marketing Science, INFORMS, vol. 25(3), pages 248-259, 05-06.
  12. Kristina Brecko, 2023. "New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market," Marketing Science, INFORMS, vol. 42(1), pages 61-86, January.
  13. Palsule-Desai, Omkar D. & Tirupati, Devanath & Shah, Janat, 2015. "Product line design and positioning using add-on services," International Journal of Production Economics, Elsevier, vol. 163(C), pages 16-33.
  14. Yao Tang, 2023. "A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage," Electronic Commerce Research, Springer, vol. 23(3), pages 1861-1883, September.
  15. Wenbo Cai & Ying-Ju Chen, 2017. "Channel management and product design with consumers’ probabilistic choices," International Journal of Production Research, Taylor & Francis Journals, vol. 55(3), pages 904-923, February.
  16. Kim, Kyungmin & Kos, Nenad, 2026. "Robust product design and pricing," Journal of Economic Theory, Elsevier, vol. 231(C).
  17. Horrace, William C. & Huang, Rui & Perloff, Jeffrey M., 2016. "Effects of increased variety on demand, pricing, and welfare," Research in Economics, Elsevier, vol. 70(4), pages 569-587.
  18. Chuan He & Shaowei Ke & Xingtan Zhang, 2022. "A Model of Product Line Marketing," Management Science, INFORMS, vol. 68(8), pages 6100-6115, August.
  19. Horrace, William & Huang, Rui & Perloff, Jeffrey, 2009. "Variety: Consumer Choice and Optimal Diversity," Research Reports 149942, University of Connecticut, Food Marketing Policy Center.
  20. Agostino Manduchi, 2013. "Non-neutral information costs with match-value uncertainty," Journal of Economics, Springer, vol. 109(1), pages 1-25, May.
  21. Dmitri Kuksov & J. Miguel Villas-Boas, 2010. "When More Alternatives Lead to Less Choice," Marketing Science, INFORMS, vol. 29(3), pages 507-524, 05-06.
  22. Dmitri Kuksov & Chenxi Liao, 2019. "Opinion Leaders and Product Variety," Marketing Science, INFORMS, vol. 38(5), pages 812-834, September.
  23. Hema Yoganarasimhan, 2012. "Cloak or Flaunt? The Fashion Dilemma," Marketing Science, INFORMS, vol. 31(1), pages 74-95, January.
  24. Liang Guo & Ying Zhao, 2009. "Voluntary Quality Disclosure and Market Interaction," Marketing Science, INFORMS, vol. 28(3), pages 488-501, 05-06.
  25. Serguei Netessine & Terry A. Taylor, 2007. "Product Line Design and Production Technology," Marketing Science, INFORMS, vol. 26(1), pages 101-117, 01-02.
  26. J. Miguel Villas-Boas, 2009. "Product Variety and Endogenous Pricing with Evaluation Costs," Management Science, INFORMS, vol. 55(8), pages 1338-1346, August.
  27. Lei Yan & Yuxiang Zhang & Shue Mei & Weijun Zhong, 2024. "Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework," Electronic Commerce Research, Springer, vol. 24(3), pages 1533-1562, September.
  28. Mohammad Zia & Dmitri Kuksov, 2025. "Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution," Marketing Science, INFORMS, vol. 44(4), pages 802-819, July.
  29. Wang, Xu & Du, Siyu, 2025. "Strategic pricing and quality discrimination in presence of different customer incentive programs," Omega, Elsevier, vol. 137(C).
  30. Wenzhu Zhang & Yue Dai & Lin Tian, 2022. "Impact of capacity flexibility on service product line design," Annals of Operations Research, Springer, vol. 312(2), pages 1095-1118, May.
  31. Matsubayashi, Nobuo & Ishii, Yasuaki & Watanabe, Kentaro & Yamada, Yoshiyasu, 2009. "Full-line or specialization strategy? The negative effect of product variety on product line strategy," European Journal of Operational Research, Elsevier, vol. 196(2), pages 795-807, July.
  32. Raphael Boleslavsky & Christopher S. Cotton & Haresh Gurnani, 2017. "Demonstrations and Price Competition in New Product Release," Management Science, INFORMS, vol. 63(6), pages 2016-2026, June.
  33. Bing Jing, 2011. "Seller honesty and product line pricing," Quantitative Marketing and Economics (QME), Springer, vol. 9(4), pages 403-427, December.
  34. Zheyin (Jane) Gu & Giri K. Tayi, 2015. "Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products," Information Systems Research, INFORMS, vol. 26(2), pages 456-468, June.
  35. Steven M. Shugan & Jihwan Moon & JQiaoni Shi & Nanda S. Kumar, 2017. "Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End," Marketing Science, INFORMS, vol. 36(1), pages 124-139, January.
  36. Dmitri Kuksov & Ron Shachar & Kangkang Wang, 2013. "Advertising and Consumers' Communications," Marketing Science, INFORMS, vol. 32(2), pages 294-309, March.
  37. Yubo Chen & Jinhong Xie, 2005. "Third-Party Product Review and Firm Marketing Strategy," Marketing Science, INFORMS, vol. 24(2), pages 218-240, February.
  38. Li Yimeng & Franco Mariuzzo & Nikolaos Korfiatis & Yu Xiong, 2017. "Information Strategies of new Product Introduction in Vertical Markets," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2017-03, Centre for Competition Policy, University of East Anglia, Norwich, UK..
  39. Ioannis Stamatopoulos & Christos Tzamos, 2019. "Design and Dynamic Pricing of Vertically Differentiated Inventories," Management Science, INFORMS, vol. 65(9), pages 4222-4241, September.
  40. Liang Guo & Juanjuan Zhang, 2012. "Consumer Deliberation and Product Line Design," Marketing Science, INFORMS, vol. 31(6), pages 995-1007, November.
  41. Takagoshi, Noritsugu & Matsubayashi, Nobuo, 2013. "Customization competition between branded firms: Continuous extension of product line from core product," European Journal of Operational Research, Elsevier, vol. 225(2), pages 337-352.
  42. Dmitri Kuksov, 2009. "Communication strategy in partnership selection," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 267-288, September.
  43. Sarangi, Subrat & Chakraborty, Abhishek & Triantis, Konstantinos P., 2021. "Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry," Journal of Business Research, Elsevier, vol. 133(C), pages 388-398.
  44. Terrence August & Duy Dao & Kihoon Kim, 2019. "Market Segmentation and Software Security: Pricing Patching Rights," Management Science, INFORMS, vol. 65(10), pages 4575-4597, October.
  45. Ji, Xiang & Wu, Jie & Liang, Liang & Zhu, Qingyuan, 2018. "The impacts of public sustainability concerns on length of product line," European Journal of Operational Research, Elsevier, vol. 269(1), pages 16-23.
  46. David Godes, 2017. "Product Policy in Markets with Word-of-Mouth Communication," Management Science, INFORMS, vol. 63(1), pages 267-278, January.
  47. Pradeep Bhardwaj & Yuxin Chen & David Godes, 2008. "Buyer-Initiated vs. Seller-Initiated Information Revelation," Management Science, INFORMS, vol. 54(6), pages 1104-1114, June.
  48. Xiao, Tiaojun & Xu, Tiantian, 2014. "Pricing and product line strategy in a supply chain with risk-averse players," International Journal of Production Economics, Elsevier, vol. 156(C), pages 305-315.
  49. Gary M. Erickson, 2009. "Advertising Competition in a Dynamic Oligopoly with Multiple Brands," Operations Research, INFORMS, vol. 57(5), pages 1106-1113, October.
  50. Zhang, Jianqiang & Cao, Qingning & He, Xiuli, 2019. "Contract and product quality in platform selling," European Journal of Operational Research, Elsevier, vol. 272(3), pages 928-944.
  51. Zsolt Katona & Miklos Sarvary, 2008. "Network Formation and the Structure of the Commercial World Wide Web," Marketing Science, INFORMS, vol. 27(5), pages 764-778, 09-10.
  52. Nobuo Matsubayashi, 2008. "Product design rivalry: multiple-attributes approach to differentiation," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(7), pages 555-563.
  53. Jiang, Zhong-Zhong & Feng, Guangqi & Yi, Zelong & Lu, Weida, 2022. "Raising funds through crowdfunding for a capital-constrained servicing manufacturer," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  54. Guo, Xiaolong & Bian, Junsong & Wu, Peiyan & Shi, Victor & Chen, Huangen, 2023. "Probabilistic product design with regret-anticipated consumers," International Journal of Production Economics, Elsevier, vol. 263(C).
  55. Tang, Yao & Chen, Rachel R. & Guan, Xu, 2021. "Daily-deal market with consumer retention: Price discrimination or quality differentiation," Omega, Elsevier, vol. 102(C).
  56. Yunchuan Liu & Tony Haitao Cui, 2010. "The Length of Product Line in Distribution Channels," Marketing Science, INFORMS, vol. 29(3), pages 474-482, 05-06.
  57. Adib Bagh & Hemant K. Bhargava, 2013. "How to Price Discriminate When Tariff Size Matters," Marketing Science, INFORMS, vol. 32(1), pages 111-126, August.
  58. T. Tony Ke & Jiwoong Shin & Jungju Yu, 2023. "A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning," Marketing Science, INFORMS, vol. 42(6), pages 1101-1124, November.
  59. Ming Hu & Jingchen Liu & Xin Zhai, 2021. "Intertemporal Segmentation via Flexible-Duration Group Buying," Manufacturing & Service Operations Management, INFORMS, vol. 23(5), pages 1157-1174, September.
  60. Wei, Yuansheng & Huang, Pei, 2019. "A model of product compatibility introduction with consumer recognition," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 613-629.
  61. Liang Guo, 2006. "Consumption Flexibility, Product Configuration, and Market Competition," Marketing Science, INFORMS, vol. 25(2), pages 116-130, 03-04.
  62. Wilfred Amaldoss & Woochoel Shin, 2011. "Competing for Low-End Markets," Marketing Science, INFORMS, vol. 30(5), pages 776-788, September.
  63. Kilsun Kim & Dilip Chhajed & Yunchuan Liu, 2013. "Can Commonality Relieve Cannibalization in Product Line Design?," Marketing Science, INFORMS, vol. 32(3), pages 510-521, May.
  64. Udo Schmidt-Mohr & J. Villas-Boas, 2008. "Competitive product lines with quality constraints," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 1-16, March.
  65. Natalia Fabra & Juan-Pablo Montero, 2022. "Product Lines and Price Discrimination in Markets with Information Frictions," Management Science, INFORMS, vol. 68(2), pages 981-1001, February.
  66. Gadi Fibich & Roy Klein & Oded Koenigsberg & Eitan Muller, 2017. "Optimal Three-Part Tariff Plans," Operations Research, INFORMS, vol. 65(5), pages 1177-1189, October.
  67. W. Jason Choi & Amin Sayedi, 2023. "Open and Private Exchanges in Display Advertising," Marketing Science, INFORMS, vol. 42(3), pages 451-475, May.
  68. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2018. "User-Generated Content and Competing Firms’ Product Design," Management Science, INFORMS, vol. 64(10), pages 4608-4628, October.
  69. Lin Yuanfang & Narasimhan Chakravarthi, 2020. "Persuasive Advertising in a Vertically Differentiated Competitive Marketplace," Review of Marketing Science, De Gruyter, vol. 18(1), pages 145-177, September.
  70. Xiao Huang & Dan Zhang, 2020. "Service Product Design and Consumer Refund Policies," Marketing Science, INFORMS, vol. 39(2), pages 366-381, March.
  71. Samir Mamadehussene, 2024. "Rebates Offered by a Multiproduct Firm," Marketing Science, INFORMS, vol. 43(1), pages 178-191, January.
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