Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products
Author
Abstract
Suggested Citation
DOI: 10.1287/isre.2015.0575
Download full text from publisher
References listed on IDEAS
- Bing Jing, 2011. "Social Learning and Dynamic Pricing of Durable Goods," Marketing Science, INFORMS, vol. 30(5), pages 851-865, September.
- Avner Shaked & John Sutton, 1982. "Relaxing Price Competition Through Product Differentiation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 49(1), pages 3-13.
- Heiman, Amir & McWilliams, Bruce & Zilberman, David, 2001.
"Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty,"
Journal of Business Research, Elsevier, vol. 54(1), pages 71-84, October.
- Heiman, Amir & Zilberman, David & Purohit, Devavrat, 1996. "Demonstrations and Money-Back Guarentees: Market Mechanisms to Reduce Uncertainty," CUDARE Working Papers 198648, University of California, Berkeley, Department of Agricultural and Resource Economics.
- Dmitri Kuksov & J. Miguel Villas-Boas, 2010. "When More Alternatives Lead to Less Choice," Marketing Science, INFORMS, vol. 29(3), pages 507-524, 05-06.
- Klemperer, Paul, 1992. "Equilibrium Product Lines: Competing Head-to-Head May Be Less Competitive," American Economic Review, American Economic Association, vol. 82(4), pages 740-755, September.
- Rajiv Dewan & Bing Jing & Abraham Seidmann, 2003. "Product Customization and Price Competition on the Internet," Management Science, INFORMS, vol. 49(8), pages 1055-1070, August.
- Vidyanand Choudhary & Anindya Ghose & Tridas Mukhopadhyay & Uday Rajan, 2005. "Personalized Pricing and Quality Differentiation," Management Science, INFORMS, vol. 51(7), pages 1120-1130, July.
- Zheyin (Jane) Gu & Ying Xie, 2013. "Facilitating Fit Revelation in the Competitive Market," Management Science, INFORMS, vol. 59(5), pages 1196-1212, May.
- Taylor Randall & Karl Ulrich & David Reibstein, 1998. "Brand Equity and Vertical Product Line Extent," Marketing Science, INFORMS, vol. 17(4), pages 356-379.
- J. Miguel Villas-Boas, 2004. "Communication Strategies and Product Line Design," Marketing Science, INFORMS, vol. 23(3), pages 304-316, January.
- John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
- Zheyin (Jane) Gu & Yunchuan Liu, 2013. "Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction," Marketing Science, INFORMS, vol. 32(4), pages 652-668, July.
- Niladri B. Syam & Ranran Ruan & James D. Hess, 2005. "Customized Products: A Competitive Analysis," Marketing Science, INFORMS, vol. 24(4), pages 569-584, February.
- Bing Jing, 2011. "Exogenous Learning, Seller-Induced Learning, and Marketing of Durable Goods," Management Science, INFORMS, vol. 57(10), pages 1788-1801, October.
- Lurie, Nicholas H, 2004. "Decision Making in Information-Rich Environments: The Role of Information Structure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 473-486, March.
- Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
- Anindya Ghose & Ke‐Wei Huang, 2009. "Personalized Pricing and Quality Customization," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(4), pages 1095-1135, December.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Anjali Singh & Ajay Kumar, 2021. "Designing the marketspace for millennials: fun, functionality or risk?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 311-327, December.
- Zheyin Gu & Giri Tayi, 2015.
"Consumer mending and online retailer fit-uncertainty mitigating strategies,"
Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
- Zheyin (Jane) Gu & Giri K. Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
- Guo, Shu & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Self-design fun: Should 3D printing be employed in mass customization operations?," European Journal of Operational Research, Elsevier, vol. 299(3), pages 883-897.
- Sun, Fei & Chen, Jing & Yang, Hui & Chen, Bintong & Wan, Zeying, 2023. "Production outsourcing decision in the presence of consumer’s preference uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
- Amit Basu & Sreekumar Bhaskaran, 2018. "An Economic Analysis of Customer Co-design," Information Systems Research, INFORMS, vol. 29(4), pages 787-804, December.
- Sulin Ba & Barrie R. Nault, 2017. "Emergent Themes in the Interface Between Economics of Information Systems and Management of Technology," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 652-666, April.
- Jost, Peter-J. & Süsser, Theresa, 2020. "Company-customer interaction in mass customization," International Journal of Production Economics, Elsevier, vol. 220(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
- Bing Jing, 2016. "Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition," Marketing Science, INFORMS, vol. 35(1), pages 113-127, January.
- Amit Basu & Sreekumar Bhaskaran, 2018. "An Economic Analysis of Customer Co-design," Information Systems Research, INFORMS, vol. 29(4), pages 787-804, December.
- Yuanfang Lin & Amit Pazgal, 2016. "Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(2), pages 94-103, June.
- Yunchuan Liu & Tony Haitao Cui, 2010. "The Length of Product Line in Distribution Channels," Marketing Science, INFORMS, vol. 29(3), pages 474-482, 05-06.
- Dengpan Liu & Sumit Sarkar & Chelliah Sriskandarajah, 2010. "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research, INFORMS, vol. 21(2), pages 227-248, June.
- Bernhardt, Dan & Liu, Qihong & Serfes, Konstantinos, 2007. "Product customization," European Economic Review, Elsevier, vol. 51(6), pages 1396-1422, August.
- Oksana Loginova, 2009. "Brand Familiarity and Product Knowledge in Customization," Working Papers 0905, Department of Economics, University of Missouri.
- Haim Mendelson & Ali K. Parlaktürk, 2008. "Competitive Customization," Manufacturing & Service Operations Management, INFORMS, vol. 10(3), pages 377-390, October.
- Zheyin (Jane) Gu & Yunchuan Liu, 2018. "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, vol. 16(4), pages 441-472, December.
- Loginova Oksana, 2012. "Competitive Effects of Mass Customization," Review of Marketing Science, De Gruyter, vol. 10(1), pages 1-32, October.
- Bruno Jullien & Markus Reisinger & Patrick Rey, 2023.
"Personalized Pricing and Distribution Strategies,"
Management Science, INFORMS, vol. 69(3), pages 1687-1702, March.
- Jullien, Bruno & Reisinger, Markus & Rey, Patrick, 2019. "Personalized Pricing and Distribution Strategies," TSE Working Papers 19-995, Toulouse School of Economics (TSE), revised Mar 2022.
- Bruno Jullien & Markus Reisinger & Patrick Rey, 2022. "Personalized Pricing and Distribution Strategies," Working Papers hal-03632634, HAL.
- Jullien, Bruno & Reisinger, Markus & Rey, Patrick, 2022. "Personalized Pricing and Distribution Strategies," CEPR Discussion Papers 17139, C.E.P.R. Discussion Papers.
- Bruno Jullien & Markus Reisinger & Patrick Rey, 2023. "Personalized Pricing and Distribution Strategies," Post-Print hal-04282548, HAL.
- Bruno Jullien & Markus Reisinger & Patrick Rey, 2022. "Personalized Pricing and Distribution Strategies," Post-Print hal-03924406, HAL.
- Natalia Fabra & Juan-Pablo Montero, 2022.
"Product Lines and Price Discrimination in Markets with Information Frictions,"
Management Science, INFORMS, vol. 68(2), pages 981-1001, February.
- Fabra, Natalia & Montero, Juan Pablo, 2020. "Product Lines and Price Discrimination in Markets with Information Frictions," CEPR Discussion Papers 12046, C.E.P.R. Discussion Papers.
- Takagoshi, Noritsugu & Matsubayashi, Nobuo, 2013. "Customization competition between branded firms: Continuous extension of product line from core product," European Journal of Operational Research, Elsevier, vol. 225(2), pages 337-352.
- Raphael Boleslavsky & Christopher S. Cotton & Haresh Gurnani, 2017.
"Demonstrations and Price Competition in New Product Release,"
Management Science, INFORMS, vol. 63(6), pages 2016-2026, June.
- Christopher Cotton & Haresh Gurnani & Raphael Boleslavsky, 2015. "Demonstrations And Price Competition In New Product Release," Working Paper 1347, Economics Department, Queen's University.
- Didier Laussel & Joana Resende, 2022. "When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model," Management Science, INFORMS, vol. 68(12), pages 8872-8888, December.
- Oksana Loginova, 2010. "Competitive Effects of Mass Customization," Working Papers 1007, Department of Economics, University of Missouri.
- Zhijun Chen & Chongwoo Choe & Jiajia Cong & Noriaki Matsushima, 2022.
"Data‐driven mergers and personalization,"
RAND Journal of Economics, RAND Corporation, vol. 53(1), pages 3-31, March.
- Zhijun Chen & pch346 & Chongwoo Choe & Jiajia Cong & Noriaki Matsushima, 2020. "Data-Driven Mergers and Personalization," Monash Economics Working Papers 16-20, Monash University, Department of Economics.
- Zhijun Chen & Chongwoo Choe & Jiajia Cong & Noriaki Matsushima, 2021. "Data-driven mergers and personalization," ISER Discussion Paper 1108r, Institute of Social and Economic Research, Osaka University, revised Aug 2021.
- Juanjuan Zhang, 2011. "The Perils of Behavior-Based Personalization," Marketing Science, INFORMS, vol. 30(1), pages 170-186, 01-02.
- Oksana Loginova, 2010. "Brand familiarity and product knowledge in customization," International Journal of Economic Theory, The International Society for Economic Theory, vol. 6(3), pages 297-309, September.
More about this item
Keywords
consumer customization; consumer-customizable product; standardized product; IT products; game theory;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:orisre:v:26:y:2015:i:2:p:456-468. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.