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From market driven to market driving

Citations

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Cited by:

  1. Bradley, Frank & Gao, Yuhui & Sousa, Carlos M.P., 2013. "A natural science approach to investigate cross-cultural managerial creativity," International Business Review, Elsevier, vol. 22(5), pages 839-855.
  2. Merlo, Omar & Bell, Simon J. & Menguc, Bulent & Whitwell, Gregory J., 2006. "Social capital, customer service orientation and creativity in retail stores," Journal of Business Research, Elsevier, vol. 59(12), pages 1214-1221, November.
  3. Katarachia ANDRONIKI & Konstantinidis ANASTASIOS, 2011. "Market orientation and regional development: Strategic and Structural issues for the agribusiness sector in Balkans," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(1), pages 103-113.
  4. Claudio Loporcaro & Vito Albino & Angelo Natalicchio, 2023. "Regional Legacy Effects on Radically Innovative New Ventures’ Risks," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(2), pages 376-419, July.
  5. Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
  6. Beverly B. Tyler & Devi R. Gnyawali, 2009. "Managerial Collective Cognitions: An Examination of Similarities and Differences of Cultural Orientations," Journal of Management Studies, Wiley Blackwell, vol. 46(1), pages 93-126, January.
  7. Maria Segovia-Villarreal & Raquel Florez-Lopez & Juan Manuel Ramon-Jeronimo, 2019. "Berry Supply Chain Management: An Empirical Approach," Sustainability, MDPI, vol. 11(10), pages 1-36, May.
  8. Wenhao Song & Xifang Ma & Hongyan Yu, 2019. "Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation," SAGE Open, , vol. 9(4), pages 21582440198, October.
  9. Ravindra Jain & Cherry Jain & Prachi Jain, 2013. "Integrated Framework of Antecedents and Effects of Market Orientation," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 38(4), pages 425-445, November.
  10. Peter Lorange, 2001. "Strategic re-thinking in shipping companies," Maritime Policy & Management, Taylor & Francis Journals, vol. 28(1), pages 23-32, January.
  11. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
  12. Olanrewaju O. Akinola & Ibrahim A. Adekunle, 2020. "Developing Market-Oriented Politics in Nigeria: A Review of the 2019 Presidential Election," Working Papers of the African Governance and Development Institute. 20/098, African Governance and Development Institute..
  13. Eggers, Fabian & Niemand, Thomas & Filser, Matthias & Kraus, Sascha & Berchtold, Jennifer, 2020. "To network or not to network – Is that really the question? The impact of networking intensity and strategic orientations on innovation success," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
  14. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
  15. Xuenan Ju & Yuan Cheng & Zuohao Hu & Mengyuan Lv & Xi Chen, 2015. "Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(2), pages 81-111, October.
  16. Gregory S. Carpenter & Xavier Barlier, 2021. "Legendary luxury brands: inventing the future by reaching to the past," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 464-470, December.
  17. Jacqueline Fendt, 2013. "Lost in Translation? On Mind and Matter in Management Research," SAGE Open, , vol. 3(2), pages 21582440134, May.
  18. Shaw, Michael & Nowicki, Andrew, 2018. "Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water?," Australasian marketing journal, Elsevier, vol. 26(4), pages 297-302.
  19. Shah, Sayed Kifayat & Zhongjun, Tang, 2021. "Elaborating on the consumer’s intention–behavior gap regarding 5G technology: The moderating role of the product market-creation ability," Technology in Society, Elsevier, vol. 66(C).
  20. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  21. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Kumar, Ajay & Gupta, Shivam & Sengupta, Pooja, 2023. "Rethinking of firm innovation capability: Examining the moderating role of leadership ability on a new business model," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  22. Sushil Kumar & Satyasiba Das, 2020. "Integrated framework of strategic orientation, value offerings and new venture performance," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(1), pages 3-17, March.
  23. Olanrewaju O. Akinola & Ibrahim A. Adekunle, 2020. "Developing Market-Oriented Politics in Nigeria: A Review of the 2019 Presidential Election," Research Africa Network Working Papers 20/098, Research Africa Network (RAN).
  24. Rahul Kumar Sett, 2018. "Market orientation − firm performance link in a dynamic environment: looking inside the black box," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 163-179, December.
  25. M. Joseph Sirgy & Dong-Jin Lee, 2008. "Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms," Journal of Business Ethics, Springer, vol. 77(4), pages 377-403, February.
  26. Seyed Jamal F Hosseini & Gerard McElwee & Shohreh Soltani & David J Smith, 2012. "The innovation performance of small rural enterprises and cooperatives in Tehran province, Iran," Local Economy, London South Bank University, vol. 27(2), pages 183-192, March.
  27. Breidbach, Christoph F. & Tana, Silviana, 2021. "Betting on Bitcoin: How social collectives shape cryptocurrency markets," Journal of Business Research, Elsevier, vol. 122(C), pages 311-320.
  28. Ghauri, Pervez & Wang, Fatima & Elg, Ulf & Rosendo-Ríos, Veronica, 2016. "Market driving strategies: Beyond localization," Journal of Business Research, Elsevier, vol. 69(12), pages 5682-5693.
  29. Aquino, Richard S., 2022. "Community change through tourism social entrepreneurship," Annals of Tourism Research, Elsevier, vol. 95(C).
  30. Elg, Ulf, 2005. "A study of inter-firm market orientation dimensions in Swedish, British and Italian supplier-retailer relationships," Working Paper Series 2005/6, Lund University, Institute of Economic Research.
  31. Urde, Mats & Baumgarth, Carsten & Merrilees, Bill, 2013. "Brand orientation and market orientation — From alternatives to synergy," Journal of Business Research, Elsevier, vol. 66(1), pages 13-20.
  32. Tarnovskaya, Veronika & Elg, Ulf & Burt, Steve, 2005. "The Role of Corporate Branding in a Market Driving Strategy," Working Paper Series 2005/2, Lund University, Institute of Economic Research.
  33. Olanrewaju O. Akinola & Ibrahim A. Adekunle, 2020. "Developing Market-Oriented Politics in Nigeria: A Review of the 2019 Presidential Election," Working Papers 20/098, European Xtramile Centre of African Studies (EXCAS).
  34. Eggers, Fabian & Niemand, Thomas & Kraus, Sascha & Breier, Matthias, 2020. "Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance," Journal of Business Research, Elsevier, vol. 113(C), pages 72-82.
  35. Atul Parvatiyar & Jagdish N. Sheth, 2021. "Toward an integrative theory of marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 432-445, December.
  36. Jenny María Ruiz-Jiménez & María del Mar Fuentes-Fuentes & Matilde Ruiz-Arroyo, 2016. "Knowledge Combination Capability and Innovation: The Effects of Gender Diversity on Top Management Teams in Technology-Based Firms," Journal of Business Ethics, Springer, vol. 135(3), pages 503-515, May.
  37. Tolstoy, Daniel & Nordman, Emilia Rovira & Vu, Uyen, 2022. "The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs," International Business Review, Elsevier, vol. 31(3).
  38. Slawomir Czarniewski, 2014. "Market Development and Relationships with Customers: A Model and Conceptual Approach," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(3), pages 199-205, July.
  39. Darroch, Jenny & Miles, Morgan P., 2011. "A research note on market creation in the pharmaceutical industry," Journal of Business Research, Elsevier, vol. 64(7), pages 723-727, July.
  40. Yuan Ma & Qiyue Yin & Yajun Pan & Wei Cui & Baogui Xin & Ziqian Rao, 2018. "Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
  41. Piotr Tarka, 2019. "A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 94-121, June.
  42. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Theodorakis, Ioannis G. & Kottika, Efthymia, 2019. "Market-driving strategy and personnel attributes: Top management versus middle management," Journal of Business Research, Elsevier, vol. 104(C), pages 529-540.
  43. Arsim Begunca, 2016. "Using Benefit Sought Variables for Soft Drinks Consumers Segmentation-Case Study City of Pristina," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 2, January -.
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