IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2011i1p103-113.html
   My bibliography  Save this article

Market orientation and regional development: Strategic and Structural issues for the agribusiness sector in Balkans

Author

Listed:
  • Katarachia ANDRONIKI

    () (Technological Educational Institute of Western Macedonia, Greece)

  • Konstantinidis ANASTASIOS

    () (Technological Educational Institute of Western Macedonia, Greece)

Abstract

In the countries of South Eastern Europe, within the European Union, there are regions where the agri-food sector plays a vital role in socioeconomic terms.The aim of this paper is to examine the relationship between the market orientation concept and the Regional development. It explains the structure of the market from the perspective of small- and medium-sized agri-food producer organizations and discusses marketing strategy implications. Based on an extensive literature search the paper by focusing on key components of the market orientation concept such as, organizational culture, innovation, customer orientation, marketing co-ordination, coalitions and collaborations, explores their impact on regional development.

Suggested Citation

  • Katarachia ANDRONIKI & Konstantinidis ANASTASIOS, 2011. "Market orientation and regional development: Strategic and Structural issues for the agribusiness sector in Balkans," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(1), pages 103-113.
  • Handle: RePEc:pts:journl:y:2011:i:1:p:103-113
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2011_1_9.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Market orientation; innovation; collaboration; agri-food; regional development;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2011:i:1:p:103-113. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Logica Banica). General contact details of provider: http://edirc.repec.org/data/fepitro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.