A research note on market creation in the pharmaceutical industry
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References listed on IDEAS
- Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
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- repec:eee:jbrese:v:77:y:2017:i:c:p:131-139 is not listed on IDEAS
- Nikolopoulos, Konstantinos & Buxton, Samantha & Khammash, Marwan & Stern, Philip, 2016. "Forecasting branded and generic pharmaceuticals," International Journal of Forecasting, Elsevier, vol. 32(2), pages 344-357.
- S. Buxton & Kostas Nikolopoulos & M. Khammash & P. Stern, 2015. "Modelling and Forecasting Branded and Generic Pharmaceutical Life Cycles: Assessment of the Number of Dispensed Units," Working Papers 15004, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
- repec:eee:ijrema:v:34:y:2017:i:1:p:3-21 is not listed on IDEAS
More about this item
KeywordsMarket creation Innovation Marketing capabilities R& D capabilities Pharmaceutical industry;
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