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The causal effect of religious and environmental identity on green preferences: A combined priming and stated choice experiment

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  • Engler, Daniel
  • Groh, Elke D.
  • Ziegler, Andreas

Abstract

Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the salience of highly environmentally oriented respondents or respondents without envi-ronmental identity does not change behavior while it does for respondents with a medium level strength of identity. Methodologically, our study combines for the first time a priming experi-ment with a stated choice (SC) experiment and uses a respondent specific status quo alternative in the empirical analysis with mixed logit models.

Suggested Citation

  • Engler, Daniel & Groh, Elke D. & Ziegler, Andreas, 2019. "The causal effect of religious and environmental identity on green preferences: A combined priming and stated choice experiment," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy 203610, Verein für Socialpolitik / German Economic Association.
    • Handle: RePEc:zbw:vfsc19:203610
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    Cited by:

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    2. Toshi H. Arimura & Elke D. Groh & Miwa Nakai & Andreas Ziegler, 2022. "The causal effect of private and organizational climate-related identity on climate protection activities: Evidence from a framed field experiment in Japan," MAGKS Papers on Economics 202229, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).

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    More about this item

    Keywords

    Climate change; religious and environmental identity; green electricity; renewable energy; priming; stated choice experiment; mixed logit models;
    All these keywords.

    JEL classification:

    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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