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Wettbewerbsregeln für das Digitale Zeitalter - Die Ökonomik personalisierter Daten, Verbraucherschutz und die 9. GWB-Novelle

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  • Budzinski, Oliver

Abstract

Die Digitalisierung der Wirtschaftsbeziehungen stellt die Wettbewerbspolitik vor erhebliche Herausforderungen. Um diesen zu begegnen, soll das Gesetz gegen Wettbewerbsbeschränkungen (GWB) mit Hilfe der 9. Novelle fit gemacht werden für das digitale Zeitalter. Der vorliegende Beitrag gibt eine Übersicht über die wesentlichen Änderungen der deutschen Wettbewerbsregeln und diskutiert ausgewählte, die digitale Ökonomie betreffende Änderungen vor dem Hintergrund des aktuellen Standes der Wirtschaftstheorie. Dabei wird deutlich, dass die 9. Novelle in einigen Bereichen eine Verbesserung der Wettbewerbspolitik in digitalisierten Märkten ermöglicht, in anderen Bereichen jedoch zu kurz greift. Schließlich werden drei Bereiche des andauernden Digitalisierungsprozesses skizziert, von denen zu erwarten ist, dass sie die Wettbewerbspolitik in den nächsten Jahren vor neue Herausforderungen stellen werden.

Suggested Citation

  • Budzinski, Oliver, 2017. "Wettbewerbsregeln für das Digitale Zeitalter - Die Ökonomik personalisierter Daten, Verbraucherschutz und die 9. GWB-Novelle," Ilmenau Economics Discussion Papers 108, Ilmenau University of Technology, Institute of Economics.
  • Handle: RePEc:zbw:tuiedp:108
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    References listed on IDEAS

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    Cited by:

    1. Budzinski, Oliver & Stöhr, Annika, 2018. "Competition policy reform in Europe and Germany - Institutional change in the light of digitization," Ilmenau Economics Discussion Papers 117, Ilmenau University of Technology, Institute of Economics.

    More about this item

    Keywords

    Digitalisierung; Wettbewerbspolitik; personalisierte Daten; big data; Verbraucherschutz; Wettbewerbsökonomik; Facebook; Internetökonomie; algorithmenbasierte Kollusion; datenbasierte Preisdiskriminierung; persönliche digitale Assistenten; Industrie 4.0;

    JEL classification:

    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

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