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Strategic corporate social responsibility by a multinational firm

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  • Manasakis, Constantine
  • Mitrokostas, Evangelos
  • Petrakis, Emmanuel

Abstract

This paper investigates the determinants of a responsible multinational firm's decision to enter in a foreign country either through exports or through foreign direct investment (FDI), as well as the relevant market and societal outcomes. We find that CSR investments are higher under FDI than under exports. The multinational firm's incentives to serve the foreign country through FDI are increasing in the average consumer's valuation for CSR and in the intensity of the foreign country's market competition, but only if the average consumer's valuation for CSR in this country is sufficiently high. These incentives are mitigated by the multinational firm's liability in this country under exports. We also find that there is misalignment of preferences between the stakeholders of the two countries over the multinational firm's mode of entry in the foreign country.

Suggested Citation

  • Manasakis, Constantine & Mitrokostas, Evangelos & Petrakis, Emmanuel, 2017. "Strategic corporate social responsibility by a multinational firm," DICE Discussion Papers 246, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    • Handle: RePEc:zbw:dicedp:246
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    Cited by:

    1. Sumi Cho & Sang‐Ho Lee & Xoan T. Hoang, 2019. "Corporate social responsibility and strategic trade policy: An endogenous timing game and its policy implications," Australian Economic Papers, Wiley Blackwell, vol. 58(4), pages 480-497, December.
    2. Banerjee, Shantanu & Homroy, Swarnodeep & Slechten, Aurélie, 2022. "Stakeholder preference and strategic corporate social responsibility," Journal of Corporate Finance, Elsevier, vol. 77(C).
    3. Xu Lili & Lee Sang-Ho, 2022. "Corporate Profit Tax and Strategic Corporate Social Responsibility Under Foreign Acquisition," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 22(1), pages 123-151, January.
    4. Xingtang Wang & Leonard F. S. Wang, 2022. "Corporate social responsibility, vertical product differentiation, and privatization policy," The Japanese Economic Review, Springer, vol. 73(2), pages 403-425, April.
    5. Arturo Garcia & Mariel Leal & Sang-Ho Lee, 2021. "Competitive CSR in a strategic managerial delegation game with a multiproduct corporation," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 68(3), pages 301-330, September.
    6. Alipranti, Maria & Manasakis, Constantine & Petrakis, Emmanuel, 2024. "Corporate social responsibility and bargaining in unionized markets," Journal of Economic Behavior & Organization, Elsevier, vol. 224(C), pages 949-965.
    7. Xu, Lili & Lee, Sang-Ho, 2021. "Strategic corporate social responsibility and tariff policies: The timing of commitments and policy implications," MPRA Paper 108499, University Library of Munich, Germany.
    8. Kehinde Oni & Mukaila Ayanda Aremu & Taiwo Ogunniran, 2022. "Impact of Corporate Social Responsibility on Microfinance Banks' Performance in Ogbomoso, Oyo State, Nigeria," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 553-574, May.
    9. Xingtang Wang & Leonard F. S. Wang, 2024. "Corporate social responsibility and tariff policy in a differentiated mixed duopoly," Bulletin of Economic Research, Wiley Blackwell, vol. 76(2), pages 470-487, April.
    10. Xu, Lili & Lee, Sang-Ho, 2021. "Strategic Corporate Social Responsibility by a Multinational Firm and International Privatization Policies," MPRA Paper 105651, University Library of Munich, Germany.
    11. Zhang, Qidi & Wang, Leonard F.S., 2022. "Corporate social responsibility, entry and optimal privatization in an international mixed market," International Review of Economics & Finance, Elsevier, vol. 77(C), pages 14-24.
    12. Lee, Sang-Ho & Xu, Lili, 2017. "Tariffs and Privatization Policy in a Bilateral Trade Model with Corporate Social Responsibility," MPRA Paper 82042, University Library of Munich, Germany.
    13. Tze Kiat Lui & Mohd Haniff Zainuldin, 2022. "Do foreign banks disclose corporate social responsibility practices more than their local counterparts? Empirical evidence of an emerging market context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1855-1870, September.
    14. Yang, Na & Zhang, Yuan & Yu, Lu & Wang, Jue & Liu, Xiaming, 2022. "Cross-border mergers and acquisitions, regional cultural diversity and acquirers’ corporate social responsibility: Evidence from China listed companies," International Review of Economics & Finance, Elsevier, vol. 79(C), pages 565-578.
    15. Sui-Hua Yu & Wan-Chen Liang, 2020. "Exploring the Determinants of Strategic Corporate Social Responsibility: An Empirical Examination," Sustainability, MDPI, vol. 12(6), pages 1-16, March.

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    More about this item

    Keywords

    Corporate social responsibility; Multinational firms; Foreign direct investment; Exports; Import tariffs;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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