Heuristics and Biases in Travel Mode Choice
. This study applies experimental methods to analyze travel mode choice. Two different scenarios are considered. In the first scenario, subjects have to decide whether to commute by car or by metro. Metro costs are fixed, while car costs are uncertain and determined by the joint effect of casual events and traffic congestion. In the second scenario, subjects have to decide whether to travel by car or by bus, both modes in which costs are determined by the combination of chance and congestion. Subjects receive feedback information on the actual travel times of both modes. We find that individuals exhibit a marked preference for cars, are inclined to confirm their first choice and demonstrate travel mode stickiness. We conclude that travel mode choice is subject to heuristics and biases that lead to robust deviations from rational choice.
|Date of creation:||Dec 2009|
|Contact details of provider:|| Postal: Piazza San Francesco 7, 53100 Siena|
Web page: http://www.depfid.unisi.it/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Vredin Johansson, Maria & Heldt, Tobias & Johansson, Per, 2006. "The effects of attitudes and personality traits on mode choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(6), pages 507-525, July.
- Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
- Puckett, Sean M. & Hensher, David A., 2009. "Revealing the extent of process heterogeneity in choice analysis: An empirical assessment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(2), pages 117-126, February.
- Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
- Pitu Mirchandani & Hossein Soroush, 1987. "Generalized Traffic Equilibrium with Probabilistic Travel Times and Perceptions," Transportation Science, INFORMS, vol. 21(3), pages 133-152, August.
- Cascetta, Ennio, 1989. "A stochastic process approach to the analysis of temporal dynamics in transportation networks," Transportation Research Part B: Methodological, Elsevier, vol. 23(1), pages 1-17, February.
- Erel Avineri & Joseph Prashker, 2006. "The Impact of Travel Time Information on Travelers’ Learning under Uncertainty," Transportation, Springer, vol. 33(4), pages 393-408, 07.
- Eran Ben-Elia & Ido Erev & Yoram Shiftan, 2008. "The combined effect of information and experience on drivers’ route-choice behavior," Transportation, Springer, vol. 35(2), pages 165-177, March.
- Mohamed Abdel-Aty & M. Abdalla, 2004. "Modeling drivers' diversion from normal routes under ATIS using generalized estimating equations and binomial probit link function," Transportation, Springer, vol. 31(3), pages 327-348, August.
- de Jong, Gerard & Daly, Andrew & Pieters, Marits & Vellay, Carine & Bradley, Mark & Hofman, Frank, 2003. "A model for time of day and mode choice using error components logit," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 39(3), pages 245-268, May.
- Joachim Scheiner & Christian Holz-Rau, 2007. "Travel mode choice: affected by objective or subjective determinants?," Transportation, Springer, vol. 34(4), pages 487-511, July.
- Sebastian Bamberg & Daniel Rölle & Christoph Weber, 2003. "Does habitual car use not lead to more resistance to change of travel mode?," Transportation, Springer, vol. 30(1), pages 97-108, February.
- Yaakov Kareev & Sharon Arnon & Reut Horwitz-Zeliger, 2002. "On the Misperception of Variability," Discussion Paper Series dp285, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
When requesting a correction, please mention this item's handle: RePEc:usi:labsit:027. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alessandro Innocenti)
If references are entirely missing, you can add them using this form.