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Which road do I take? A learning-based model of route-choice behavior with real-time information

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  • Ben-Elia, Eran
  • Shiftan, Yoram

Abstract

This paper presents a learning-based model of route-choice behavior when information is provided in real time. In a laboratory controlled experiment, participants made a long series of binary route-choice trials relying on real-time information and learning from their personal experience reinforced through feedback. A discrete choice model with a Mixed Logit specification, accounting for panel effects, was estimated based on the experiment's data. It was found that information and experience have a combined effect on drivers' route-choice behavior. Informed participants had faster learning rates and tended to base their decisions on memorization relating to previous outcomes whereas non-informed participants were slower in learning, required more exploration and tended to rely mostly on recent outcomes. Informed participants were more prone to risk-seeking and had greater sensitivity to travel time variability. In comparison, non-informed participants appeared to be more risk-averse and less sensitive to variability. These results have important policy implications on the design and implementation of ATIS initiatives. The advantage of incorporating insights from Prospect Theory and reinforced learning to improve the realism of travel behavior models is also discussed.

Suggested Citation

  • Ben-Elia, Eran & Shiftan, Yoram, 2010. "Which road do I take? A learning-based model of route-choice behavior with real-time information," Transportation Research Part A: Policy and Practice, Elsevier, vol. 44(4), pages 249-264, May.
  • Handle: RePEc:eee:transa:v:44:y:2010:i:4:p:249-264
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    References listed on IDEAS

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    Citations

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    1. repec:kap:transp:v:45:y:2018:i:3:d:10.1007_s11116-016-9757-8 is not listed on IDEAS
    2. Eran Ben-Elia & Robert Ishaq & Yoram Shiftan, 2013. "“If only I had taken the other road...”: Regret, risk and reinforced learning in informed route-choice," Transportation, Springer, vol. 40(2), pages 269-293, February.
    3. repec:spr:eurjtl:v:6:y:2017:i:3:d:10.1007_s13676-014-0070-4 is not listed on IDEAS
    4. Phun, Veng Kheang & Hirata, Terumitsu & Yai, Tetsuo, 2016. "Effects of noise information provision on aircraft noise tolerability: Results from an experimental study," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 1-10.
    5. Koster, Paul & Peer, Stefanie & Dekker, Thijs, 2015. "Memory, expectation formation and scheduling choices," Economics of Transportation, Elsevier, vol. 4(4), pages 256-265.
    6. repec:eee:transa:v:109:y:2018:i:c:p:14-23 is not listed on IDEAS
    7. Soriguera, Francesc, 2014. "On the value of highway travel time information systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 70(C), pages 294-310.
    8. Guo, Zhan, 2011. "Mind the map! The impact of transit maps on path choice in public transit," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(7), pages 625-639, August.
    9. de Moraes Ramos, Giselle & Daamen, Winnie & Hoogendoorn, Serge, 2013. "Modelling travellers' heterogeneous route choice behaviour as prospect maximizers," Journal of choice modelling, Elsevier, vol. 6(C), pages 17-33.
    10. Ben-Elia, Eran & Ettema, Dick, 2011. "Rewarding rush-hour avoidance: A study of commuters' travel behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(7), pages 567-582, August.
    11. Kemel, Emmanuel & Paraschiv, Corina, 2013. "Prospect Theory for joint time and money consequences in risk and ambiguity," Transportation Research Part B: Methodological, Elsevier, vol. 56(C), pages 81-95.
    12. Wei, Fangfang & Jia, Ning & Ma, Shoufeng, 2016. "Day-to-day traffic dynamics considering social interaction: From individual route choice behavior to a network flow model," Transportation Research Part B: Methodological, Elsevier, vol. 94(C), pages 335-354.
    13. Jou, Rong-Chang & Chen, Ke-Hong, 2013. "An application of cumulative prospect theory to freeway drivers’ route choice behaviours," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 123-131.
    14. repec:eee:eejocm:v:24:y:2017:i:c:p:22-35 is not listed on IDEAS
    15. Habib, Khandker Nurul & Morency, Catherine & Trépanier, Martin & Salem, Sarah, 2013. "Application of an independent availability logit model (IAL) for route choice modelling: Considering bridge choice as a key determinant of selected routes for commuting in Montreal," Journal of choice modelling, Elsevier, vol. 9(C), pages 14-26.
    16. Rapoport, Amnon & Gisches, Eyran J. & Daniel, Terry & Lindsey, Robin, 2014. "Pre-trip information and route-choice decisions with stochastic travel conditions: Experiment," Transportation Research Part B: Methodological, Elsevier, vol. 68(C), pages 154-172.

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