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An Analysis of the Openness of the Web2.0 Service Network Based on Two Sets of Indices for Measuring the Impact of Service Ownership

Author

Listed:
  • Kibae Kim

    () (Technology Management, Economics, and Policy Program (TEMEP), Seoul National University)

  • Jorn Altmann

    () (Technology Management, Economics, and Policy Program (TEMEP), Seoul National University)

  • Junseok Hwang

    () (Technology Management, Economics, and Policy Program (TEMEP), Seoul National University)

Abstract

One of the important characteristics of Web2.0 is the collaboration between Web2.0 service providers. They allow users (i.e., providers, developers, consumers) to combine their services. The prerequisite for this collaboration is openness of the Web2.0 service system. Although the Web2.0 technology allows the linking of different heterogeneous Web2.0 services freely, it is only assumed that the Web2.0 system is socially open as well. Until now, it has not been studied whether it is socially open and, if so, to what degree. In this paper, we address this shortcoming by creating and analyzing the Web2.0 service network. The nodes of this network are Web2.0 services and links represent the existence of mashups. In order to measure how much the Web2.0 service network is socially open, we use six openness indices, which are based on Krackhardt and Stern¡¯s EI-Index. Our results show that the Web2.0 is not fully socially open. The reason is that users of Web2.0 services do not leverage the openness provided by the technology. Instead, they prefer using Web2.0 services of those providers that they already know, i.e. the ownership of the service impacts the users¡¯ choices.

Suggested Citation

  • Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "An Analysis of the Openness of the Web2.0 Service Network Based on Two Sets of Indices for Measuring the Impact of Service Ownership," TEMEP Discussion Papers 201067, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Oct 2010.
    • Handle: RePEc:snv:dp2009:201067
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    References listed on IDEAS

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    1. Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "Measuring and Analyzing the Openness of the Web2.0 Service Network for Improving the Innovation Capacity of the Web2.0 System through Collective Intelligence," TEMEP Discussion Papers 201057, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Mar 2010.
    2. Gernot Grabher & Walter W. Powell (ed.), 2004. "Networks," Books, Edward Elgar Publishing, volume 0, number 2771.
    3. M. E. J. Newman, 2001. "Clustering and Preferential Attachment in Growing Networks," Working Papers 01-03-021, Santa Fe Institute.
    4. Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "The Impact of the Subgroup Structure on the Evolution of Networks: An Economic Model of Network Evolution," TEMEP Discussion Papers 201056, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Feb 2010.
    5. Barabási, A.L & Jeong, H & Néda, Z & Ravasz, E & Schubert, A & Vicsek, T, 2002. "Evolution of the social network of scientific collaborations," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 311(3), pages 590-614.
    6. Junseok Hwang & Jorn Altmann & Kibae Kim, 2009. "The Structural Evolution of the Web2.0 Service Network," TEMEP Discussion Papers 200914, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Sep 2009.
    7. Walter, Jorge & Lechner, Christoph & Kellermanns, Franz W., 2007. "Knowledge transfer between and within alliance partners: Private versus collective benefits of social capital," Journal of Business Research, Elsevier, vol. 60(7), pages 698-710, July.
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    Citations

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    Cited by:

    1. Kibae Kim & Jörn Altmann & Sodam Baek, 2015. "Role of Platform Providers in Software Ecosystems," TEMEP Discussion Papers 2015120, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2015.
    2. Netsanet Haile & Jorn Altmann, 2012. "Value Creation in IT Service Platforms through Two-Sided Network Effects," TEMEP Discussion Papers 201297, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Nov 2012.
    3. Kibae Kim & Jörn Altmann, 2015. "Effect of Homophily on Network Evolution," TEMEP Discussion Papers 2015121, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Mar 2017.
    4. Alireza Abbasi & Jorn Altmann, 2010. "On the Correlation between Research Performance and Social Network Analysis Measures Applied to Research Collaboration Networks," TEMEP Discussion Papers 201066, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Oct 2010.
    5. Netsanet Haile & Jorn Altmann, 2015. "Value Creation in Software Service Platforms," TEMEP Discussion Papers 2015123, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Sep 2015.

    More about this item

    Keywords

    Web2.0 Service; Mashup; Social Network Analysis; Openness; Subgroups.;

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C43 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Index Numbers and Aggregation
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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