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Measuring and Analyzing the Openness of the Web2.0 Service Network for Improving the Innovation Capacity of the Web2.0 System through Collective Intelligence

Author

Listed:
  • Kibae Kim
  • Jorn Altmann
  • Junseok Hwang

    (Technology Management, Economics, and Policy Program (TEMEP), Seoul National University)

Abstract

Web2.0 users can create new services by combining existing Web2.0 services that offer open programming interfaces. This system of service composition forms a network, which we call the Web2.0 service network. A node of the Web2.0 service network represents a service. A link between two nodes exists, if another Web2.0 service (i.e. mashup) uses the linked services. The Web2.0 service network can be understood as an innovation system that creates value through the composition of services, representing the collective intelligence of users. Within this paper, we analyze the openness of the Web2.0 service network. Openness, which is an indicator for the innovation potential ofa network, is measured using the Enhanced-EIS-Indexes. These indexes are based on Krackhardt and Stern¡¯s EI-Index. The analysis results of the indexes show that the Web2.0 service network is not as open as the evolutionary analysis of the Web2.0 service network suggested. The slight closeness of the Web2.0 service network has been identified by the Agent Behavior Index EISa, which highlighted that relatively more links are created within subgroups than between subgroups. It indicates that factors such as service ownership and type of service have an impact on innovation within the network.

Suggested Citation

  • Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "Measuring and Analyzing the Openness of the Web2.0 Service Network for Improving the Innovation Capacity of the Web2.0 System through Collective Intelligence," TEMEP Discussion Papers 201057, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Mar 2010.
  • Handle: RePEc:snv:dp2009:201057
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    References listed on IDEAS

    as
    1. Gernot Grabher & Walter W. Powell (ed.), 2004. "Networks," Books, Edward Elgar Publishing, volume 0, number 2771.
    2. Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "The Impact of the Subgroup Structure on the Evolution of Networks: An Economic Model of Network Evolution," TEMEP Discussion Papers 201056, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Feb 2010.
    3. Henkel, Joachim, 2006. "Selective revealing in open innovation processes: The case of embedded Linux," Research Policy, Elsevier, vol. 35(7), pages 953-969, September.
    4. Junseok Hwang & Jorn Altmann & Kibae Kim, 2009. "The Structural Evolution of the Web2.0 Service Network," TEMEP Discussion Papers 200914, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Sep 2009.
    5. Walter, Jorge & Lechner, Christoph & Kellermanns, Franz W., 2007. "Knowledge transfer between and within alliance partners: Private versus collective benefits of social capital," Journal of Business Research, Elsevier, vol. 60(7), pages 698-710, July.
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    Cited by:

    1. Somayeh Koohborfardhaghighi & Jörn Altmann, 2015. "A Network Formation Model for Social Object Networks," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 615-625, Springer.
    2. Netsanet Haile & Jorn Altmann, 2012. "Value Creation in IT Service Platforms through Two-Sided Network Effects," TEMEP Discussion Papers 201297, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Nov 2012.
    3. Netsanet Haile & Jörn Altmann, 2016. "Structural analysis of value creation in software service platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 129-142, May.
    4. Chenjia Zhang & Yiping Fang & Xiujuan Chen & Tian Congshan, 2019. "Bibliometric Analysis of Trends in Global Sustainable Livelihood Research," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
    5. Alireza Abbasi & Jorn Altmann, 2010. "On the Correlation between Research Performance and Social Network Analysis Measures Applied to Research Collaboration Networks," TEMEP Discussion Papers 201066, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Oct 2010.
    6. Pasquale Del Vecchio & Gianluca Elia & Valentina Ndou & Giustina Secundo & Fabrizio Specchia, 2017. "Living Lab as an Approach to Activate Dynamic Innovation Ecosystems and Networks: An Empirical Study," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(05), pages 1-18, October.
    7. Netsanet Haile & Jörn Altmann, 2017. "Evaluating Investments in Portability and Interoperability between Software Service Platforms," TEMEP Discussion Papers 2017136, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised May 2017.
    8. Kibae Kim & Jorn Altmann, 2013. "Evolution of the Software-as-a-Service Innovation System Through Collective Intelligence," TEMEP Discussion Papers 2013108, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Dec 2013.
    9. Kibae Kim & Jorn Altmann, 2011. "A Complex Network Analysis of the Weighted Graph of the Web2.0 Service Network," TEMEP Discussion Papers 201178, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jul 2011.
    10. Abbasi, Alireza & Altmann, Jörn & Hossain, Liaquat, 2011. "Identifying the effects of co-authorship networks on the performance of scholars: A correlation and regression analysis of performance measures and social network analysis measures," Journal of Informetrics, Elsevier, vol. 5(4), pages 594-607.
    11. Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "An Analysis of the Openness of the Web2.0 Service Network Based on Two Sets of Indices for Measuring the Impact of Service Ownership," TEMEP Discussion Papers 201067, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Oct 2010.
    12. Netsanet Haile & Jorn Altmann, 2015. "Value Creation in Software Service Platforms," TEMEP Discussion Papers 2015123, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Sep 2015.

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    More about this item

    Keywords

    Social network analysis; index; network science; subgroup structure; Web2.0 system; service composition; collective intelligence; Web2.0 service network; performance evaluation; innovation; empirical data analysis;
    All these keywords.

    JEL classification:

    • C43 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Index Numbers and Aggregation
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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