Bayesian Network Classifiers for Identifying the Slope of the Customer - Lifecycle of Long-Life Customers
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- Baesens, Bart & Verstraeten, Geert & Van den Poel, Dirk & Egmont-Petersen, Michael & Van Kenhove, Patrick & Vanthienen, Jan, 2004. "Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers," European Journal of Operational Research, Elsevier, vol. 156(2), pages 508-523, July.
References listed on IDEAS
- Knox, Simon, 1998. "Loyalty-based segmentation and the customer development process," European Management Journal, Elsevier, vol. 16(6), pages 729-737, December.
- Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
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- J.-J. Jonker & N. Piersma & D. Van Den Poel, 2003. "Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/214, Ghent University, Faculty of Economics and Business Administration.
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- M. Neyt & J. Albrecht & B. Clarysse & V. Cocquyt, 2003. "The Cost-Effectiveness of Herceptin® in a Standard Cost Model for Breast-Cancer Treatment in a Belgian University Hospital," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/180, Ghent University, Faculty of Economics and Business Administration.
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More about this item
Keywords
Artificial Intelligence; Bayesian network classifiers; marketing; CRM; customer loyalty;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CMP-2003-03-19 (Computational Economics)
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This item is featured on the following reading lists, Wikipedia, or ReplicationWiki pages:- Artificial intelligence marketing in Wikipedia English
- Mercadotecnia de bases de datos in Wikipedia Spanish
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