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Determinants of Trademarking: Evidence from Arizona and New Mexico Startups

Author

Listed:
  • Wang, Haoying
  • Dou, Shuming

Abstract

Trademarks are considered an important indicator of entrepreneurial innovation, especially among nontechnology-based service firms and startups. Therefore, it is essential to understand the motivations and drivers behind trademark applications to get a grasp of firm innovation behavior. This study focuses on the trademark decisions of startup firms. The paper assembles a unique dataset of startup firms linking firm trademark application and registration information with firm characteristics. The goal is to empirically examine the determinants of startup trademark decisions. The key results show that firm size is important, and startups of 51-200 employees have the highest propensity of seeking trademarks. Startup location, firm age, and firm type also matter. Within our study area, for example, startups in the Phoenix metro area are significantly more likely to file trademark applications than those in the Albuquerque metro area. Technology-related startups find trademarks less attractive compared to other startups.

Suggested Citation

  • Wang, Haoying & Dou, Shuming, 2018. "Determinants of Trademarking: Evidence from Arizona and New Mexico Startups," MPRA Paper 90096, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:90096
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    File URL: https://mpra.ub.uni-muenchen.de/90096/1/MPRA_paper_90096.pdf
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    References listed on IDEAS

    as
    1. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
    2. Block, Jörn H. & Fisch, Christian O. & Hahn, Alexander & Sandner, Philipp G., 2015. "Why do SMEs file trademarks? Insights from firms in innovative industries," Research Policy, Elsevier, vol. 44(10), pages 1915-1930.
    3. Vincent L. Barker , III & George C. Mueller, 2002. "CEO Characteristics and Firm R&D Spending," Management Science, INFORMS, vol. 48(6), pages 782-801, June.
    4. Meindert Flikkema & Ard-Pieter De Man & Carolina Castaldi, 2014. "Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs," Industry and Innovation, Taylor & Francis Journals, vol. 21(4), pages 310-331, May.
    5. Engel, Dirk & Keilbach, Max, 2007. "Firm-level implications of early stage venture capital investment -- An empirical investigation," Journal of Empirical Finance, Elsevier, vol. 14(2), pages 150-167, March.
    6. Marion Frenz & Martha Prevezer, 2012. "What Can CIS Data Tell Us about Technological Regimes and Persistence of Innovation?," Industry and Innovation, Taylor & Francis Journals, vol. 19(4), pages 285-306, May.
    7. Meuer, Johannes & Rupietta, Christian & Backes-Gellner, Uschi, 2015. "Layers of co-existing innovation systems," Research Policy, Elsevier, vol. 44(4), pages 888-910.
    8. repec:eee:respol:v:47:y:2018:i:3:p:606-616 is not listed on IDEAS
    9. Karl-Heinz Leitner & Stefan Güldenberg, 2010. "Generic strategies and firm performance in SMEs: a longitudinal study of Austrian SMEs," Small Business Economics, Springer, vol. 35(2), pages 169-189, September.
    10. Ulrich Schmoch & Stephan Gauch, 2009. "Service marks as indicators for innovation in knowledge-based services," Research Evaluation, Oxford University Press, vol. 18(4), pages 323-335, October.
    11. Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
    12. Lanjouw, Jean O & Schankerman, Mark, 2004. "Protecting Intellectual Property Rights: Are Small Firms Handicapped?," Journal of Law and Economics, University of Chicago Press, vol. 47(1), pages 45-74, April.
    13. repec:taf:indinn:v:24:y:2017:i:4:p:325-345 is not listed on IDEAS
    14. Block, Joern H. & De Vries, Geertjan & Schumann, Jan H. & Sandner, Philipp, 2014. "Trademarks and venture capital valuation," Journal of Business Venturing, Elsevier, vol. 29(4), pages 525-542.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Startup; Trademarks; Intellectual Property; SMEs;

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics

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