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Visitors of two types of museums: do expenditure patterns differ?

Author

Listed:
  • Brida, Juan Gabriel
  • Disegna, Marta
  • Scuderi, Raffaele

Abstract

This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum of Archeology (Bolzano), hosting the permanent exhibition of the “Iceman” Ötzi, and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The double-hurdle procedure of Heien and Wessels (1999) is used in order to obtain consistent estimates and split the process of spending decision into the stages of ‘activation’ and ‘outcome’. Results highlight two distinct profiles of visitors. Spending of the modern art museum visitor was positively related to her cultural interest, whereas the expenditure profile of the archaeological museum guest was more ‘generalist’.

Suggested Citation

  • Brida, Juan Gabriel & Disegna, Marta & Scuderi, Raffaele, 2012. "Visitors of two types of museums: do expenditure patterns differ?," MPRA Paper 38841, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:38841
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    File URL: https://mpra.ub.uni-muenchen.de/38841/1/MPRA_paper_38841.pdf
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    References listed on IDEAS

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    2. Cragg, John G, 1971. "Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods," Econometrica, Econometric Society, vol. 39(5), pages 829-844, September.
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    4. Carol Newman & Maeve Henchion, 2001. "Infrequency of purchase and double-hurdle models of Irish households' meat expenditure," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 393-420, December.
    5. Amemiya, Takeshi, 1984. "Tobit models: A survey," Journal of Econometrics, Elsevier, vol. 24(1-2), pages 3-61.
    6. Heien, Dale & Wessells, Cathy Roheim, 1990. "Demand Systems Estimation with Microdata: A Censored Regression Approach," Journal of Business & Economic Statistics, American Statistical Association, vol. 8(3), pages 365-371, July.
    7. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 31(3), pages 129-137.
    8. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.
    9. Bai, Junfei & Wahl, Thomas I. & Lohmar, Bryan T. & Huang, Jikun, 2010. "Food away from home in Beijing: Effects of wealth, time and "free" meals," China Economic Review, Elsevier, vol. 21(3), pages 432-441, September.
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    Cited by:

    1. Cristina Muñiz & Plácido Rodríguez & María José Suárez, 2017. "Participation in cultural activities: specification issues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 71-93, February.
    2. Marta Disegna & Linda Osti, 2013. "The Influence of Visitors’ Satisfaction on Expenditure Behaviour," BEMPS - Bozen Economics & Management Paper Series BEMPS14, Faculty of Economics and Management at the Free University of Bozen.

    More about this item

    Keywords

    Visitors expenditure; museum; double-hurdle model; spending behaviour;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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