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The Influence of Visitors’ Satisfaction on Expenditure Behaviour

Author

Listed:
  • Marta Disegna

    () (Free University of Bozen-Bolzano, School of Economics and Management, Italy.)

  • Linda Osti

    () (Free University of Bozen-Bolzano, School of Economics and Management, Italy.)

Abstract

This study analyses spending behaviour of international visitors to Italy. In specific it focuses on the impact that visitors’ satisfaction with different attributes of the trip exerts on expenditure among different service categories. Despite a general recognition by the economic literature that customer satisfaction exerts a positive effect on both economic returns and brand loyalty, very few academic studies explored the relationship between tourists’ satisfaction with a destination and spending behaviour. This study focuses on the 1,030 visitors who travelled to the provinces Bolzano, Trento, and Belluno (Northern Italy), an area around the Dolomites. The Double-hurdle model with the Heien and Wessells estimator is applied. Discussion of the empirical evidence is aimed at highlighting the main relations between expenditure behaviour and satisfaction. Policy implications and managerial issues for tourism destinations are also presented.

Suggested Citation

  • Marta Disegna & Linda Osti, 2013. "The Influence of Visitors’ Satisfaction on Expenditure Behaviour," BEMPS - Bozen Economics & Management Paper Series BEMPS14, Faculty of Economics and Management at the Free University of Bozen.
  • Handle: RePEc:bzn:wpaper:bemps14
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    File URL: http://pro1.unibz.it/projects/economics/repec/bemps14.pdf
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    References listed on IDEAS

    as
    1. Brida, Juan Gabriel & Disegna, Marta & Scuderi, Raffaele, 2012. "Visitors of two types of museums: do expenditure patterns differ?," MPRA Paper 38841, University Library of Munich, Germany.
    2. Patrick J. Byrne & Oral Capps & Atanu Saha, 1996. "Analysis of Food-Away-from-Home Expenditure Patterns for U.S. Households, 1982–89," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(3), pages 614-627.
    3. Justo Manrique & Helen H. Jensen, 1997. "Spanish household demand for convenience meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 579-586.
    4. Heien, Dale & Wessells, Cathy Roheim, 1990. "Demand Systems Estimation with Microdata: A Censored Regression Approach," Journal of Business & Economic Statistics, American Statistical Association, vol. 8(3), pages 365-371, July.
    5. Oliver, Richard L & Swan, John E, 1989. " Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 372-383, December.
    6. White, Halbert, 1980. "A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity," Econometrica, Econometric Society, vol. 48(4), pages 817-838, May.
    7. Amemiya, Takeshi, 1974. "Multivariate Regression and Simultaneous Equation Models when the Dependent Variables Are Truncated Normal," Econometrica, Econometric Society, vol. 42(6), pages 999-1012, November.
    8. repec:eee:touman:v:39:y:2013:i:c:p:37-49 is not listed on IDEAS
    9. repec:eee:touman:v:35:y:2013:i:c:p:275-277 is not listed on IDEAS
    10. Amemiya, Takeshi, 1984. "Tobit models: A survey," Journal of Econometrics, Elsevier, vol. 24(1-2), pages 3-61.
    11. Deaton,Angus & Muellbauer,John, 1980. "Economics and Consumer Behavior," Cambridge Books, Cambridge University Press, number 9780521296762, May.
    12. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Tourist expenditure; Satisfaction; Double–hurdle model; Spending behaviour.;

    JEL classification:

    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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