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The effects of the social norm on cigarette consumption: evidence from Japan using panel data

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  • Yamamura, Eiji

Abstract

Using Japan’s prefecture-level panel data from 1989-2001, this paper examines the influence of the social norm on a person’s smoking behavior when the complementary relationship between smoking and drinking is taken into account. The key findings through a dynamic panel model controlling for unobserved prefecture-specific fixed effects are as follows: (1) Influence from others is stronger when people live more closely and cohesively. A tightly knit society results in a reduction of smoking through smoking-related interaction. (2) Smoking and drinking have a complementary relationship: greater initial consumption of alcohol results in larger consumption of cigarettes. (3) The complementary relationship between smoking and dinking is attenuated if the cost of committing the annoying conduct (i.e., smoking) is high. Overall, this empirical study provides evidence that the psychological effect of the presence of surrounding people has a direct significant effect upon smoking behavior and, furthermore, that it attenuates the complementary relationship between smoking and drinking, thereby reducing cigarette consumption. These results indicate that not only formal rules but also tacitly formed informal norms are effective deterrents to smoking.

Suggested Citation

  • Yamamura, Eiji, 2010. "The effects of the social norm on cigarette consumption: evidence from Japan using panel data," MPRA Paper 20777, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:20777
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Eiji Yamamura, 2016. "Smokers’ Preference for Divorce and Extramarital Sex," Journal of Economics and Econometrics, Economics and Econometrics Society, vol. 59(2), pages 44-76.
    2. Eiji Yamamura, 2014. "Smokers’ Sexual Behavior and Their Satisfaction with Family Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 118(3), pages 1229-1247, September.
    3. Yamamura, Eiji, 2011. "Different effects of social capital on health status among residents: Evidence from modern Japan," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(5), pages 475-479.
    4. Eiji Yamamura, 2016. "Effects of Female Labor Participation on Smoking Behavior in Japan: Selection Model Approach," Journal of Economics and Econometrics, Economics and Econometrics Society, vol. 59(3), pages 1-18.
    5. Yamamura, Eiji, 2009. "Differences of the effects of social capital on health status among residents: evidence from modern Japan," MPRA Paper 14983, University Library of Munich, Germany.
    6. Fiorillo, Damiano & Sabatini, Fabio, 2011. "Quality and quantity: The role of social interactions in self-reported individual health," Social Science & Medicine, Elsevier, vol. 73(11), pages 1644-1652.
    7. Chao, Dingding & Hashimoto, Hideki & Kondo, Naoki, 2015. "Dynamic impact of social stratification and social influence on smoking prevalence by gender: An agent-based model," Social Science & Medicine, Elsevier, vol. 147(C), pages 280-287.
    8. Yamamura, Eiji, 2009. "Why effects of social capital on health status differ between genders: considering the labor market condition," MPRA Paper 14985, University Library of Munich, Germany.
    9. Eiji Yamamura & Yoshiro Tsutsui, 2016. "Effects of pregnancy and birth on smoking and drinking behaviors: a comparative study between men and women," Discussion Papers in Economics and Business 16-26, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).

    More about this item

    Keywords

    Smoking behavior; Social norm;

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • I10 - Health, Education, and Welfare - - Health - - - General

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